Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-15 12:19 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-15, 12:19 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-14 (CC day) · refreshed 2026-09-15, 12:19 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 13/14
v4 ahead
83% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 13/14
v2 ahead
75% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 13/14
v2 ahead
75% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 13/14
v3 ahead
79% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 14/14
v5b ahead
63% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 15/14
v3 ahead
62% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
13 complete days of data
Updated 7 minutes ago · 2026-09-15 12:12 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 13 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
14,449ad clicks (fb → funnel)
$2.38RPC — rev per ad click
$2.02cost per click
+$0.36margin per click
1.18×ROAS (tracked campaigns)
$57,759.22revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($34,399.92) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $57,759.22 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 484 |
| paid orders | 268 |
| form→sale rate | 55.4% |
| tried to pay (card/PayPal) | 72% |
| card approval (the bank) | 68% · 77 declined |
| $ / checkout start | $57.32 |
| AOV | $103.52 |
| revenue (window) | $27,743.37 |
| upsell take | 47% |
paid 268/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 567 |
| paid orders | 276 |
| form→sale rate | 48.7% |
| tried to pay (card/PayPal) | 63% |
| card approval (the bank) | 69% · 80 declined |
| $ / checkout start | $52.94 |
| AOV | $108.75 |
| revenue (window) | $30,015.85 |
| upsell take | 55% |
paid 276/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
v4 is ahead · we are 82.9% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $57.32 per checkout start vs $52.94 — a 8% gap. It wins on conversion — 55% of starts buy vs 49% — even though its orders are smaller ($103.52 vs $108.75 AOV). Why: bank approval is level (68% vs 69%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (72% vs 63%). Based on 544 paid orders across 13 complete days — not yet enough to call.KEEP RUNNING
confidence 82.9% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
13 complete days of data
Updated 7 minutes ago · 2026-09-15 12:13 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 13 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 54% / v1 46% — even ✓
$11,834.87revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 90 |
| paid orders | 54 |
| form→sale rate | 60.0% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 61% · 16 declined |
| $ / checkout start | $74.85 |
| AOV | $124.75 |
| revenue (window) | $6,736.27 |
| upsell take | 63% |
paid 54/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 78 |
| paid orders | 46 |
| form→sale rate | 59.0% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 78% · 6 declined |
| $ / checkout start | $65.37 |
| AOV | $110.84 |
| revenue (window) | $5,098.60 |
| upsell take | 52% |
paid 46/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
v2 is ahead · we are 75.2% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $74.85 per checkout start vs $65.37 — a 15% gap. It wins on order size: $124.75 average order vs $110.84, with conversion about level (60% vs 59%). Why: card approval is close (61% vs 78%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (78% vs 68%); v2 also upsells better (63% vs 52%). Based on 100 paid orders across 13 complete days — not yet enough to call.KEEP RUNNING
confidence 75.2% of 95% · 46 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
13 complete days of data
Updated 6 minutes ago · 2026-09-15 12:13 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 13 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
7,878ad clicks (fb → funnel)
$1.77RPC — rev per ad click
$1.94cost per click
−$0.17margin per click
0.91×ROAS (tracked campaigns)
$17,182.42revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($13,976.02) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 141 |
| paid orders | 83 |
| form→sale rate | 58.9% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 71% · 20 declined |
| $ / checkout start | $53.95 |
| AOV | $91.64 |
| revenue (window) | $7,606.42 |
| upsell take | 51% |
paid 83/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 193 |
| paid orders | 101 |
| form→sale rate | 52.3% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 63% · 26 declined |
| $ / checkout start | $49.62 |
| AOV | $94.81 |
| revenue (window) | $9,576.00 |
| upsell take | 50% |
paid 101/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
v2 is ahead · we are 74.6% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $53.95 per checkout start vs $49.62 — a 9% gap. It wins on conversion — 59% of starts buy vs 52% — even though its orders are smaller ($91.64 vs $94.81 AOV). Why: card approval is close (71% vs 63%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (73% vs 66%). Based on 184 paid orders across 13 complete days — not yet enough to call.KEEP RUNNING
confidence 74.6% of 95% · 83 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
13 complete days of data
Updated 5 minutes ago · 2026-09-15 12:14 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 13 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 40% / v2 60% — ⚠ uneven — read with caution until it balances
13,367ad clicks (fb → funnel)
$2.51RPC — rev per ad click
$2.42cost per click
+$0.09margin per click
1.04×ROAS (tracked campaigns)
$26,836.73revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($33,514.48) and clicks via RedTrack "trusthappytoday.com" (8 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 235 |
| paid orders | 135 |
| form→sale rate | 57.4% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 67% · 50 declined |
| $ / checkout start | $48.24 |
| AOV | $83.98 |
| revenue (window) | $11,336.88 |
| upsell take | 43% |
paid 135/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 350 |
| paid orders | 190 |
| form→sale rate | 54.3% |
| tried to pay (card/PayPal) | 69% |
| card approval (the bank) | 73% · 48 declined |
| $ / checkout start | $44.29 |
| AOV | $81.58 |
| revenue (window) | $15,499.85 |
| upsell take | 43% |
paid 190/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
v3 is ahead · we are 79.4% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $48.24 per checkout start vs $44.29 — a 9% gap. It wins on conversion: 57% of starts buy vs 54%, and its orders are bigger too ($83.98 vs $81.58). Why: card approval is close (67% vs 73%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (79% vs 69%). Based on 325 paid orders across 13 complete days — not yet enough to call.KEEP RUNNING
confidence 79.4% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
14 complete days of data
Updated 11 minutes ago · 2026-09-15 12:08 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 14 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 33% — even ✓
15,970ad clicks (fb → funnel)
$1.96RPC — rev per ad click
$1.76cost per click
+$0.21margin per click
1.12×ROAS (tracked campaigns)
$114,948.95revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($31,374.45) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $114,948.95 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 932 |
| paid orders | 379 |
| form→sale rate | 40.7% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 65% · 207 declined |
| $ / checkout start | $41.90 |
| AOV | $103.03 |
| revenue (window) | $39,048.27 |
| upsell take | 38% |
paid 379/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 895 |
| paid orders | 363 |
| form→sale rate | 40.6% |
| tried to pay (card/PayPal) | 62% |
| approval (the bank) | 66% · 191 declined |
| $ / checkout start | $41.19 |
| AOV | $101.57 |
| revenue (window) | $36,868.69 |
| upsell take | 33% |
paid 363/100
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 909 |
| paid orders | 378 |
| form→sale rate | 41.6% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 65% · 206 declined |
| $ / checkout start | $42.94 |
| AOV | $103.26 |
| revenue (window) | $39,031.99 |
| upsell take | 37% |
paid 378/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
v5b is ahead · we are 62.6% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $42.94 per checkout start vs $41.90 — a 2% gap. Conversion and order size are both close — the lead is thin. Based on 757 paid orders across 14 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
15 complete days of data
Updated 1 day ago · 2026-09-14 12:11 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 15 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
42,013ad clicks (fb → funnel)
$4.67RPC — rev per ad click
$3.59cost per click
+$1.08margin per click
1.30×ROAS (tracked campaigns)
$235,352.59revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($196,198.52) and clicks via RedTrack "vitaltac" (17 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 8783 |
| checkout starts | 1327 |
| paid orders | 975 |
| TRUE CVR (paid/views) | 11.1% |
| $ per page view | $13.14 |
| view → form start | 15% |
| form→sale rate | 73.5% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 132 declined |
| PayPal share of orders | 62% |
| $ / checkout start | $86.95 |
| AOV | $118.34 |
| revenue (window) | $115,377.70 |
| PayPal orders | 818 |
paid 975/100
open page ↗
v2
| page views | 8867 |
| checkout starts | 1394 |
| paid orders | 1029 |
| TRUE CVR (paid/views) | 11.6% |
| $ per page view | $13.53 |
| view → form start | 16% |
| form→sale rate | 73.8% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 76% · 136 declined |
| PayPal share of orders | 60% |
| $ / checkout start | $86.07 |
| AOV | $116.59 |
| revenue (window) | $119,974.89 |
| PayPal orders | 836 |
paid 1029/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v3 is ahead · we are 62.3% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $86.95 per checkout start vs $86.07 — a 1% gap. It wins on order size: $118.34 average order vs $116.59, with conversion about level (73% vs 74%). Why: bank approval is level (74% vs 76%) — the difference is the page, not the gateway. Based on 2004 paid orders across 15 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 1.0% apart at 62% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆67451175.8%$92.15$121.55
advsales19714573.6%$80.05$108.75
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆44831871.0%$124.65$175.61
v3896876.4%$112.40$147.11