Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-13 12:22 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-13, 12:22 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-12 (CC day) · refreshed 2026-09-13, 12:22 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 11/14
v4 ahead
80% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 11/14
v2 ahead
83% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 11/14
v2 ahead
68% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 11/14
v3 ahead
78% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 12/14
v5a ahead
64% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 13/14
v3 ahead
67% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
11 complete days of data
Updated 10 minutes ago · 2026-09-13 12:12 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 11 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 45% / v2.1a 55% — even ✓
10,727ad clicks (fb → funnel)
$2.39RPC — rev per ad click
$2.01cost per click
+$0.38margin per click
1.19×ROAS (tracked campaigns)
$48,733.89revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($25,683.83) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $48,733.89 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 388 |
| paid orders | 220 |
| form→sale rate | 56.7% |
| tried to pay (card/PayPal) | 71% |
| card approval (the bank) | 70% · 57 declined |
| $ / checkout start | $59.41 |
| AOV | $104.77 |
| revenue (window) | $23,049.30 |
| upsell take | 46% |
paid 220/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 468 |
| paid orders | 229 |
| form→sale rate | 48.9% |
| tried to pay (card/PayPal) | 64% |
| card approval (the bank) | 68% · 68 declined |
| $ / checkout start | $54.88 |
| AOV | $112.16 |
| revenue (window) | $25,684.59 |
| upsell take | 59% |
paid 229/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
v4 is ahead · we are 80.4% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $59.41 per checkout start vs $54.88 — a 8% gap. It wins on conversion — 57% of starts buy vs 49% — even though its orders are smaller ($104.77 vs $112.16 AOV). Why: bank approval is level (70% vs 68%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (71% vs 64%); v2.1a upsells better (59% vs 46%) but not enough to close the gap. Based on 449 paid orders across 11 complete days — not yet enough to call.KEEP RUNNING
confidence 80.4% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
11 complete days of data
Updated 10 minutes ago · 2026-09-13 12:12 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 11 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 52% / v1 48% — even ✓
$11,243.20revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 80 |
| paid orders | 50 |
| form→sale rate | 62.5% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 63% · 13 declined |
| $ / checkout start | $80.28 |
| AOV | $128.44 |
| revenue (window) | $6,422.03 |
| upsell take | 64% |
paid 50/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 73 |
| paid orders | 43 |
| form→sale rate | 58.9% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 78% · 5 declined |
| $ / checkout start | $66.04 |
| AOV | $112.12 |
| revenue (window) | $4,821.17 |
| upsell take | 51% |
paid 43/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
v2 is ahead · we are 83.1% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $80.28 per checkout start vs $66.04 — a 22% gap. It wins on conversion: 63% of starts buy vs 59%, and its orders are bigger too ($128.44 vs $112.12). Why: card approval is close (63% vs 78%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (79% vs 67%); v2 also upsells better (64% vs 51%). Based on 93 paid orders across 11 complete days — not yet enough to call.KEEP RUNNING
confidence 83.1% of 95% · 43 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
11 complete days of data
Updated 9 minutes ago · 2026-09-13 12:12 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 11 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
7,181ad clicks (fb → funnel)
$1.80RPC — rev per ad click
$1.98cost per click
−$0.18margin per click
0.91×ROAS (tracked campaigns)
$16,154.13revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($12,940.54) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 133 |
| paid orders | 78 |
| form→sale rate | 58.6% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 70% · 19 declined |
| $ / checkout start | $52.81 |
| AOV | $90.06 |
| revenue (window) | $7,024.37 |
| upsell take | 50% |
paid 78/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 183 |
| paid orders | 97 |
| form→sale rate | 53.0% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 63% · 24 declined |
| $ / checkout start | $49.89 |
| AOV | $94.12 |
| revenue (window) | $9,129.76 |
| upsell take | 51% |
paid 97/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
v2 is ahead · we are 67.8% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $52.81 per checkout start vs $49.89 — a 6% gap. It wins on conversion — 59% of starts buy vs 53% — even though its orders are smaller ($90.06 vs $94.12 AOV). Why: card approval is close (70% vs 63%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (73% vs 66%). Based on 175 paid orders across 11 complete days — not yet enough to call.KEEP RUNNING
confidence 67.8% of 95% · 78 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
11 complete days of data
Updated 8 minutes ago · 2026-09-13 12:13 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 11 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances
12,372ad clicks (fb → funnel)
$2.50RPC — rev per ad click
$2.42cost per click
+$0.08margin per click
1.03×ROAS (tracked campaigns)
$23,784.95revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($30,895.75) and clicks via RedTrack "trusthappytoday.com" (7 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $23,784.95 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 211 |
| paid orders | 121 |
| form→sale rate | 57.3% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 67% · 46 declined |
| $ / checkout start | $48.11 |
| AOV | $83.89 |
| revenue (window) | $10,150.54 |
| upsell take | 42% |
paid 121/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 309 |
| paid orders | 165 |
| form→sale rate | 53.4% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 73% · 42 declined |
| $ / checkout start | $44.12 |
| AOV | $82.63 |
| revenue (window) | $13,634.41 |
| upsell take | 44% |
paid 165/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
v3 is ahead · we are 78.2% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $48.11 per checkout start vs $44.12 — a 9% gap. It wins on conversion: 57% of starts buy vs 53%, and its orders are bigger too ($83.89 vs $82.63). Why: card approval is close (67% vs 73%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (80% vs 68%). Based on 286 paid orders across 11 complete days — not yet enough to call.KEEP RUNNING
confidence 78.2% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
12 complete days of data
Updated 12 minutes ago · 2026-09-13 12:09 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 12 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 33% — even ✓
13,480ad clicks (fb → funnel)
$2.00RPC — rev per ad click
$1.76cost per click
+$0.24margin per click
1.14×ROAS (tracked campaigns)
$100,857.45revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($26,988.19) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $100,857.45 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a ⭐
| page views | collecting… |
| checkout starts | 791 |
| paid orders | 327 |
| form→sale rate | 41.3% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 65% · 176 declined |
| $ / checkout start | $44.96 |
| AOV | $108.76 |
| revenue (window) | $35,565.39 |
| upsell take | 40% |
paid 327/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 783 |
| paid orders | 315 |
| form→sale rate | 40.2% |
| tried to pay (card/PayPal) | 62% |
| approval (the bank) | 65% · 172 declined |
| $ / checkout start | $39.99 |
| AOV | $99.41 |
| revenue (window) | $31,312.62 |
| upsell take | 33% |
paid 315/100
open page ↗
v5b
| page views | collecting… |
| checkout starts | 779 |
| paid orders | 321 |
| form→sale rate | 41.2% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 64% · 177 declined |
| $ / checkout start | $43.62 |
| AOV | $105.85 |
| revenue (window) | $33,979.44 |
| upsell take | 39% |
paid 321/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
v5a is ahead · we are 64.3% sure (a winner is called at 95%)
Why v5a is ahead
v5a makes $44.96 per checkout start vs $39.99 — a 12% gap. It wins on order size: $108.76 average order vs $99.41, with conversion about level (41% vs 40%). Based on 642 paid orders across 12 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
13 complete days of data
Updated 6 minutes ago · 2026-09-13 12:16 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 13 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-13. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
31,649ad clicks (fb → funnel)
$4.39RPC — rev per ad click
$3.54cost per click
+$0.85margin per click
1.24×ROAS (tracked campaigns)
$199,089.21revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($138,853.87) and clicks via RedTrack "vitaltac" (16 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $199,089.21 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 6829 |
| checkout starts | 1116 |
| paid orders | 822 |
| TRUE CVR (paid/views) | 12.0% |
| $ per page view | $14.35 |
| view → form start | 16% |
| form→sale rate | 73.7% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 73% · 112 declined |
| PayPal share of orders | 62% |
| $ / checkout start | $87.84 |
| AOV | $119.26 |
| revenue (window) | $98,030.06 |
| PayPal orders | 697 |
paid 822/100
open page ↗
v2
| page views | 6844 |
| checkout starts | 1169 |
| paid orders | 859 |
| TRUE CVR (paid/views) | 12.6% |
| $ per page view | $14.77 |
| view → form start | 17% |
| form→sale rate | 73.5% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 75% · 122 declined |
| PayPal share of orders | 58% |
| $ / checkout start | $86.45 |
| AOV | $117.65 |
| revenue (window) | $101,059.15 |
| PayPal orders | 678 |
paid 859/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
v3 is ahead · we are 66.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $87.84 per checkout start vs $86.45 — a 2% gap. It wins on order size: $119.26 average order vs $117.65, with conversion about level (74% vs 73%). Why: bank approval is level (73% vs 75%) — the difference is the page, not the gateway. Based on 1681 paid orders across 13 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 1.6% apart at 67% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆58344476.2%$91.17$119.71
advsales19714573.6%$80.05$108.75
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆41529871.8%$126.74$176.50
v3896876.4%$114.09$149.33