Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-07 12:10 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-07, 12:10 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-06 (CC day) · refreshed 2026-09-07, 12:10 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 5/14
v4 ahead
65% sure (need 95%)
KEEP RUNNING
EARLY
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 5/14
v2 ahead
95% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Larkspur™
checkout Checkout page: v2 (new) vs v1 (control)
Day 5/14
v2 ahead
100% sure (need 95%)
READY
STRONG LEAN
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 5/14
v1.1 ahead
52% sure (need 95%)
KEEP RUNNING
EARLY
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 5/14
v3 ahead
87% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 6/14
v5c ahead
65% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 7/14
v3 ahead
54% sure (need 95%)
INVALID
STRONG LEAN
InfiniteFi
advertorial Funnel path: straight to checkout (advco) vs via sales page (advsales)
Day 6/14
advco ahead
97% sure (need 95%)
KEEP RUNNING
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
5 complete days of data
Updated 6 minutes ago · 2026-09-07 12:04 GMT+7EARLY
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 5 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-06. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
2,073ad clicks (fb → funnel)
$2.59RPC — rev per ad click
$1.76cost per click
+$0.83margin per click
1.47×ROAS (tracked campaigns)
$14,836.98revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($5,377.88) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $14,836.98 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 105 |
| paid orders | 66 |
| form→sale rate | 62.9% |
| tried to pay (card/PayPal) | 76% |
| card approval (the bank) | 75% · 14 declined |
| $ / checkout start | $67.20 |
| AOV | $106.92 |
| revenue (window) | $7,056.42 |
| upsell take | 45% |
paid 66/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 124 |
| paid orders | 62 |
| form→sale rate | 50.0% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 70% · 21 declined |
| $ / checkout start | $62.75 |
| AOV | $125.49 |
| revenue (window) | $7,780.56 |
| upsell take | 60% |
paid 62/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
v4 is ahead · we are 65.3% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $67.20 per checkout start vs $62.75 — a 7% gap. It wins on conversion — 63% of starts buy vs 50% — even though its orders are smaller ($106.92 vs $125.49 AOV). Why: bank approval is level (75% vs 70%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (76% vs 67%); v2.1a upsells better (60% vs 45%) but not enough to close the gap. Based on 128 paid orders across 5 complete days — not yet enough to call.KEEP RUNNING
confidence 65.3% of 95% · 62 of 100 paid in the smaller arm
~4 more days to the 100-paid floor (≈ 2026-09-11).
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
5 complete days of data
Updated 6 minutes ago · 2026-09-07 12:04 GMT+7STRONG LEAN
first-ever checkout challenger (v2) vs the original v1 · window: 5 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-06. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 50% / v1 50% — even ✓
$7,269.79revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 45 |
| paid orders | 33 |
| form→sale rate | 73.3% |
| tried to pay (card/PayPal) | 84% |
| card approval (the bank) | 75% · 5 declined |
| $ / checkout start | $96.16 |
| AOV | $131.13 |
| revenue (window) | $4,327.30 |
| upsell take | 61% |
paid 33/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 45 |
| paid orders | 30 |
| form→sale rate | 66.7% |
| tried to pay (card/PayPal) | 71% |
| card approval (the bank) | 92% · 1 declined |
| $ / checkout start | $65.39 |
| AOV | $98.08 |
| revenue (window) | $2,942.49 |
| upsell take | 47% |
paid 30/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
v2 is ahead · we are 95.5% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $96.16 per checkout start vs $65.39 — a 47% gap. It wins on conversion: 73% of starts buy vs 67%, and its orders are bigger too ($131.13 vs $98.08). Why: card approval is close (75% vs 92%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (84% vs 71%); v2 also upsells better (61% vs 47%). Based on 63 paid orders across 5 complete days — not yet enough to call.KEEP RUNNING
30 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Larkspur™ checkout page
Checkout page: v2 (new) vs v1 (control)
5 complete days of data
Updated 6 minutes ago · 2026-09-07 12:04 GMT+7STRONG LEAN
first-ever checkout challenger (v2) vs the original v1 · window: 5 complete CC days — from 2026-09-02 23:56 (GMT+7) (both pages live together) through end of 2026-09-06. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 45% / v1 55% — even ✓
$7,628.48revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 78 |
| paid orders | 61 |
| form→sale rate | 78.2% |
| tried to pay (card/PayPal) | 90% |
| card approval (the bank) | 79% · 9 declined |
| $ / checkout start | $54.49 |
| AOV | $69.68 |
| revenue (window) | $4,250.60 |
| upsell take | 21% |
paid 61/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 94 |
| paid orders | 48 |
| form→sale rate | 51.1% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 71% · 14 declined |
| $ / checkout start | $35.93 |
| AOV | $70.37 |
| revenue (window) | $3,377.88 |
| upsell take | 23% |
paid 48/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
v2 is ahead · we are 99.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $54.49 per checkout start vs $35.93 — a 52% gap. It wins on conversion: 78% of starts buy vs 51%. Why: card approval is close (79% vs 71%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (90% vs 67%). Based on 109 paid orders across 5 complete days — enough to act on if you agree.READY
99.9% confident with a 52% money gap on 48 paid per arm — decisive enough to call before the 100-paid floor (fast lane)
Nothing has changed and nothing will change on its own. If you agree, reply:
To end it (Checkout Champ — you do this one): CC → campaign 207 → page rotation: switch off
end larkspur-207-checkout-v2, ship v2.To end it (Checkout Champ — you do this one): CC → campaign 207 → page rotation: switch off
Larkspur™ - 207 - Checkout - v1 and leave Larkspur™ - 207 - Checkout - v2 taking 100%.Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
5 complete days of data
Updated 3 hours ago · 2026-09-07 09:25 GMT+7EARLY
new v2 checkout vs the v1.1 control · window: 5 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-06. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 44% / v1.1 56% — even ✓
2,954ad clicks (fb → funnel)
$2.07RPC — rev per ad click
$2.17cost per click
−$0.11margin per click
0.95×ROAS (tracked campaigns)
$8,538.71revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($6,106.41) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $8,538.71 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v2
| page views | collecting… |
| checkout starts | 72 |
| paid orders | 42 |
| form→sale rate | 58.3% |
| tried to pay (card/PayPal) | 75% |
| card approval (the bank) | 70% · 12 declined |
| $ / checkout start | $51.75 |
| AOV | $88.71 |
| revenue (window) | $3,726.02 |
| upsell take | 45% |
paid 42/100
open page ↗
v1.1 ⭐
| page views | collecting… |
| checkout starts | 92 |
| paid orders | 49 |
| form→sale rate | 53.3% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 61% · 13 declined |
| $ / checkout start | $52.31 |
| AOV | $98.22 |
| revenue (window) | $4,812.69 |
| upsell take | 51% |
paid 49/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
v1.1 is ahead · we are 52.3% sure (a winner is called at 95%)
Why v1.1 is ahead
v1.1 makes $52.31 per checkout start vs $51.75 — a 1% gap. It wins on order size: $98.22 average order vs $88.71, with conversion about level (53% vs 58%). Why: card approval is close (61% vs 70%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (75% vs 67%). Based on 91 paid orders across 5 complete days — not yet enough to call.KEEP RUNNING
confidence 52.3% of 95% · 42 of 100 paid in the smaller arm
~7 more days to the 100-paid floor (≈ 2026-09-14).
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
5 complete days of data
Updated 3 minutes ago · 2026-09-07 12:06 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 5 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-06. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 42% / v2 58% — even ✓
8,770ad clicks (fb → funnel)
$2.39RPC — rev per ad click
$2.49cost per click
−$0.10margin per click
0.96×ROAS (tracked campaigns)
$15,440.95revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($20,933.26) and clicks via RedTrack "trusthappytoday.com" (6 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $15,440.95 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 134 |
| paid orders | 82 |
| form→sale rate | 61.2% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 74% · 24 declined |
| $ / checkout start | $52.36 |
| AOV | $85.57 |
| revenue (window) | $7,016.76 |
| upsell take | 41% |
paid 82/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 187 |
| paid orders | 100 |
| form→sale rate | 53.5% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 74% · 25 declined |
| $ / checkout start | $45.05 |
| AOV | $84.24 |
| revenue (window) | $8,424.19 |
| upsell take | 42% |
paid 100/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
v3 is ahead · we are 87.0% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $52.36 per checkout start vs $45.05 — a 16% gap. It wins on conversion: 61% of starts buy vs 53%, and its orders are bigger too ($85.57 vs $84.24). Why: bank approval is level (74% vs 74%) — the difference is the page, not the gateway; v3 persuades more people to actually press pay (80% vs 67%). Based on 182 paid orders across 5 complete days — not yet enough to call.KEEP RUNNING
confidence 87.0% of 95% · 82 of 100 paid in the smaller arm
~2 more days to the 100-paid floor (≈ 2026-09-09).
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
6 complete days of data
Updated 6 minutes ago · 2026-09-07 12:03 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 6 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-06. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 34% / v5b 32% — even ✓
5,110ad clicks (fb → funnel)
$2.11RPC — rev per ad click
$1.73cost per click
+$0.38margin per click
1.22×ROAS (tracked campaigns)
$44,307.87revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($10,770.87) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $44,307.87 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 357 |
| paid orders | 149 |
| form→sale rate | 41.7% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 65% · 80 declined |
| $ / checkout start | $40.27 |
| AOV | $96.48 |
| revenue (window) | $14,375.02 |
| upsell take | 34% |
paid 149/100
open page ↗
v5c ⭐
| page views | collecting… |
| checkout starts | 357 |
| paid orders | 160 |
| form→sale rate | 44.8% |
| tried to pay (card/PayPal) | 68% |
| approval (the bank) | 66% · 81 declined |
| $ / checkout start | $44.32 |
| AOV | $98.88 |
| revenue (window) | $15,820.55 |
| upsell take | 29% |
paid 160/100
open page ↗
v5b
| page views | collecting… |
| checkout starts | 335 |
| paid orders | 135 |
| form→sale rate | 40.3% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 63% · 80 declined |
| $ / checkout start | $42.13 |
| AOV | $104.54 |
| revenue (window) | $14,112.30 |
| upsell take | 38% |
paid 135/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
v5c is ahead · we are 65.4% sure (a winner is called at 95%)
Why v5c is ahead
v5c makes $44.32 per checkout start vs $40.27 — a 10% gap. It wins on conversion: 45% of starts buy vs 42%, and its orders are bigger too ($98.88 vs $96.48). Based on 309 paid orders across 6 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
7 complete days of data
Updated 3 minutes ago · 2026-09-07 12:07 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 7 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 50% / v2 50% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
9,617ad clicks (fb → funnel)
$4.04RPC — rev per ad click
$2.88cost per click
+$1.16margin per click
1.40×ROAS (tracked campaigns)
$54,785.81revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($38,858.99) and clicks via RedTrack "vitaltac" (11 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $54,785.81 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 1861 |
| checkout starts | 304 |
| paid orders | 224 |
| TRUE CVR (paid/views) | 12.0% |
| $ per page view | $14.63 |
| view → form start | 16% |
| form→sale rate | 73.7% |
| tried to pay (card/PayPal) | 93% |
| card approval (the bank) | 69% · 45 declined ⚠ |
| PayPal share of orders | 53% |
| $ / checkout start | $89.54 |
| AOV | $121.52 |
| revenue (window) | $27,220.18 |
| PayPal orders | 161 |
paid 224/100
open page ↗
v2
| page views | 1876 |
| checkout starts | 310 |
| paid orders | 241 |
| TRUE CVR (paid/views) | 12.8% |
| $ per page view | $14.69 |
| view → form start | 17% |
| form→sale rate | 77.7% |
| tried to pay (card/PayPal) | 91% |
| card approval (the bank) | 80% · 34 declined ⚠ |
| PayPal share of orders | 46% |
| $ / checkout start | $88.92 |
| AOV | $114.38 |
| revenue (window) | $27,565.63 |
| PayPal orders | 144 |
paid 241/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
v3 is ahead · we are 54.1% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $89.54 per checkout start vs $88.92 — a 1% gap. It wins on order size: $121.52 average order vs $114.38, with conversion about level (74% vs 78%). Why: ⚠ card approval differs a lot (69% vs 80%) — a page cannot move a bank, so treat this gap as gateway luck, not a page win. Based on 465 paid orders across 7 complete days — not yet enough to call.INVALID
failing approval-rate-equality — fix the test before reading it
No winner should be read from this test until the guard passes — the arms are not comparable right now.
InfiniteFi advertorial page
Funnel path: straight to checkout (advco) vs via sales page (advsales)
6 complete days of data
Updated 2 minutes ago · 2026-09-07 12:07 GMT+7STRONG LEAN
path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · window: 6 complete CC days — from 2026-09-02 17:45 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share advco 47% / advsales 53% — even ✓
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
3,258ad clicks (fb → funnel)
$2.17RPC — rev per ad click
$1.43cost per click
+$0.74margin per click
1.52×ROAS (tracked campaigns)
$13,048.29revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($7,071.26) and clicks via RedTrack "tryinfinitefi.com" (1 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $13,048.29 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the equal-traffic revenue columns.
advco ⭐
| people on this route | 2945 |
| reached checkout | 77 |
| purchased | 57 |
| route CVR (bought ÷ people) | 1.9% |
| revenue (equal traffic) | $7,104.15 |
| AOV | $124.63 |
| PayPal orders | 37 |
paid 57/100
open page ↗
advsales
| people on this route | 2806 |
| reached checkout | 86 |
| purchased | 60 |
| route CVR (bought ÷ people) | 2.1% |
| revenue (equal traffic) | $5,944.14 |
| AOV | $99.07 |
| PayPal orders | 44 |
paid 60/100
open page ↗
Paid orders per day (advco advsales)
09-02
09-03
09-04
09-05
09-06
advco is ahead · we are 97.3% sure (a winner is called at 95%)
Why advco is ahead
advco earns $92.26 per person sent down it vs $69.12 for advsales — a 33% difference on equal traffic. It wins on conversion: 74% of starts buy vs 70%, and its orders are bigger too ($124.63 vs $99.07). Why: card approval is close (80% vs 67%), so this is the page working rather than bank luck. Based on 117 paid orders across 6 complete days — not yet enough to call.KEEP RUNNING
57 of 100 paid in the smaller arm
~5 more days to the 100-paid floor (≈ 2026-09-12).
Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆1169884.5%$157.02$185.86
v3896876.4%$115.79$151.55