Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-12 12:11 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-12, 12:11 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-11 (CC day) · refreshed 2026-09-12, 12:11 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 10/14
v4 ahead
83% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 10/14
v2 ahead
87% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 10/14
v2 ahead
58% sure (need 95%)
KEEP RUNNING
EARLY
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 10/14
v3 ahead
78% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 11/14
v5a ahead
54% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 12/14
v3 ahead
72% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
10 complete days of data
Updated 8 minutes ago · 2026-09-12 12:03 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 10 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-11. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
9,169ad clicks (fb → funnel)
$2.36RPC — rev per ad click
$1.99cost per click
+$0.37margin per click
1.19×ROAS (tracked campaigns)
$41,922.81revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($21,639.67) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $41,922.81 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 324 |
| paid orders | 188 |
| form→sale rate | 58.0% |
| tried to pay (card/PayPal) | 72% |
| card approval (the bank) | 72% · 45 declined |
| $ / checkout start | $61.98 |
| AOV | $106.81 |
| revenue (window) | $20,081.19 |
| upsell take | 45% |
paid 188/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 388 |
| paid orders | 192 |
| form→sale rate | 49.5% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 68% · 60 declined |
| $ / checkout start | $56.29 |
| AOV | $113.76 |
| revenue (window) | $21,841.62 |
| upsell take | 58% |
paid 192/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
v4 is ahead · we are 82.8% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $61.98 per checkout start vs $56.29 — a 10% gap. It wins on conversion — 58% of starts buy vs 49% — even though its orders are smaller ($106.81 vs $113.76 AOV). Why: bank approval is level (72% vs 68%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (72% vs 66%); v2.1a upsells better (58% vs 45%) but not enough to close the gap. Based on 380 paid orders across 10 complete days — not yet enough to call.KEEP RUNNING
confidence 82.8% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
10 complete days of data
Updated 8 minutes ago · 2026-09-12 12:03 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 10 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-11. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 51% / v1 49% — even ✓
$10,946.77revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 73 |
| paid orders | 48 |
| form→sale rate | 65.8% |
| tried to pay (card/PayPal) | 81% |
| card approval (the bank) | 66% · 11 declined |
| $ / checkout start | $85.02 |
| AOV | $129.30 |
| revenue (window) | $6,206.41 |
| upsell take | 63% |
paid 48/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 70 |
| paid orders | 42 |
| form→sale rate | 60.0% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 81% · 4 declined |
| $ / checkout start | $67.72 |
| AOV | $112.87 |
| revenue (window) | $4,740.36 |
| upsell take | 50% |
paid 42/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
v2 is ahead · we are 86.6% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $85.02 per checkout start vs $67.72 — a 26% gap. It wins on conversion: 66% of starts buy vs 60%, and its orders are bigger too ($129.30 vs $112.87). Why: card approval is close (66% vs 81%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (81% vs 67%); v2 also upsells better (63% vs 50%). Based on 90 paid orders across 10 complete days — not yet enough to call.KEEP RUNNING
confidence 86.6% of 95% · 42 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
10 complete days of data
Updated 8 minutes ago · 2026-09-12 12:03 GMT+7EARLY
new v2 checkout vs the v1.1 control · window: 10 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-11. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 41% / v1.1 59% — ⚠ uneven — read with caution until it balances
6,896ad clicks (fb → funnel)
$1.76RPC — rev per ad click
$1.98cost per click
−$0.22margin per click
0.89×ROAS (tracked campaigns)
$15,474.46revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($12,162.25) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 124 |
| paid orders | 72 |
| form→sale rate | 58.1% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 69% · 19 declined |
| $ / checkout start | $52.21 |
| AOV | $89.92 |
| revenue (window) | $6,474.51 |
| upsell take | 49% |
paid 72/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 177 |
| paid orders | 96 |
| form→sale rate | 54.2% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 63% · 23 declined |
| $ / checkout start | $50.85 |
| AOV | $93.75 |
| revenue (window) | $8,999.95 |
| upsell take | 50% |
paid 96/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
v2 is ahead · we are 57.8% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $52.21 per checkout start vs $50.85 — a 3% gap. It wins on conversion — 58% of starts buy vs 54% — even though its orders are smaller ($89.92 vs $93.75 AOV). Why: card approval is close (69% vs 63%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (73% vs 67%). Based on 168 paid orders across 10 complete days — not yet enough to call.KEEP RUNNING
confidence 57.8% of 95% · 72 of 100 paid in the smaller arm
~4 more days to the 100-paid floor (≈ 2026-09-16).
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
10 complete days of data
Updated 7 minutes ago · 2026-09-12 12:04 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 10 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-11. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances
12,012ad clicks (fb → funnel)
$2.52RPC — rev per ad click
$2.41cost per click
+$0.11margin per click
1.04×ROAS (tracked campaigns)
$22,886.23revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($30,210.46) and clicks via RedTrack "trusthappytoday.com" (7 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $22,886.23 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 202 |
| paid orders | 117 |
| form→sale rate | 57.9% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 68% · 42 declined |
| $ / checkout start | $48.77 |
| AOV | $84.20 |
| revenue (window) | $9,851.30 |
| upsell take | 42% |
paid 117/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 292 |
| paid orders | 156 |
| form→sale rate | 53.4% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 73% · 39 declined |
| $ / checkout start | $44.64 |
| AOV | $83.56 |
| revenue (window) | $13,034.93 |
| upsell take | 46% |
paid 156/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
v3 is ahead · we are 78.2% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $48.77 per checkout start vs $44.64 — a 9% gap. It wins on conversion: 58% of starts buy vs 53%. Why: card approval is close (68% vs 73%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (79% vs 67%). Based on 273 paid orders across 10 complete days — not yet enough to call.KEEP RUNNING
confidence 78.2% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
11 complete days of data
Updated 9 minutes ago · 2026-09-12 12:02 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 11 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-11. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 33% / v5c 34% / v5b 33% — even ✓
11,894ad clicks (fb → funnel)
$2.07RPC — rev per ad click
$1.74cost per click
+$0.33margin per click
1.19×ROAS (tracked campaigns)
$88,901.21revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($24,628.70) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $88,901.21 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a ⭐
| page views | collecting… |
| checkout starts | 701 |
| paid orders | 290 |
| form→sale rate | 41.4% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 65% · 159 declined |
| $ / checkout start | $44.15 |
| AOV | $106.73 |
| revenue (window) | $30,951.42 |
| upsell take | 40% |
paid 290/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 709 |
| paid orders | 284 |
| form→sale rate | 40.1% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 64% · 160 declined |
| $ / checkout start | $39.24 |
| AOV | $97.96 |
| revenue (window) | $27,821.51 |
| upsell take | 32% |
paid 284/100
open page ↗
v5b
| page views | collecting… |
| checkout starts | 688 |
| paid orders | 284 |
| form→sale rate | 41.3% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 64% · 157 declined |
| $ / checkout start | $43.79 |
| AOV | $106.09 |
| revenue (window) | $30,128.28 |
| upsell take | 39% |
paid 284/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
v5a is ahead · we are 54.1% sure (a winner is called at 95%)
Why v5a is ahead
v5a makes $44.15 per checkout start vs $39.24 — a 13% gap. It wins on order size: $106.73 average order vs $97.96, with conversion about level (41% vs 40%). Based on 574 paid orders across 11 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
12 complete days of data
Updated 5 minutes ago · 2026-09-12 12:05 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 12 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
26,390ad clicks (fb → funnel)
$4.28RPC — rev per ad click
$3.42cost per click
+$0.86margin per click
1.25×ROAS (tracked campaigns)
$159,610.92revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($112,925.14) and clicks via RedTrack "vitaltac" (16 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $159,610.92 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 5677 |
| checkout starts | 900 |
| paid orders | 666 |
| TRUE CVR (paid/views) | 11.7% |
| $ per page view | $13.97 |
| view → form start | 16% |
| form→sale rate | 74.0% |
| tried to pay (card/PayPal) | 88% |
| card approval (the bank) | 73% · 96 declined |
| PayPal share of orders | 61% |
| $ / checkout start | $88.11 |
| AOV | $119.07 |
| revenue (window) | $79,301.45 |
| PayPal orders | 548 |
paid 666/100
open page ↗
v2
| page views | 5661 |
| checkout starts | 934 |
| paid orders | 690 |
| TRUE CVR (paid/views) | 12.2% |
| $ per page view | $14.19 |
| view → form start | 16% |
| form→sale rate | 73.9% |
| tried to pay (card/PayPal) | 88% |
| card approval (the bank) | 75% · 100 declined |
| PayPal share of orders | 57% |
| $ / checkout start | $85.98 |
| AOV | $116.39 |
| revenue (window) | $80,309.47 |
| PayPal orders | 528 |
paid 690/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
v3 is ahead · we are 72.2% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $88.11 per checkout start vs $85.98 — a 2% gap. It wins on order size: $119.07 average order vs $116.39, with conversion about level (74% vs 74%). Why: bank approval is level (73% vs 75%) — the difference is the page, not the gateway. Based on 1356 paid orders across 12 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 2.5% apart at 72% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆45934374.7%$90.33$120.87
advsales19814673.7%$80.41$109.05
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆37627573.1%$130.77$178.80
v3896876.4%$114.09$149.33