Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-16 12:22 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-16, 12:22 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-15 (CC day) · refreshed 2026-09-16, 12:22 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 14/14
v4 ahead
81% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 14/14
v2 ahead
75% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 14/14
v2 ahead
87% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 14/14
v3 ahead
67% sure (need 95%)
DRAW
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 15/14
v5b ahead
77% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
Day 1/14
null ahead
50% sure (need 95%)
KEEP RUNNING
STALE
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 16/14
v3 ahead
86% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
14 complete days of data
Updated 13 minutes ago · 2026-09-16 12:09 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 14 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-15. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
15,805ad clicks (fb → funnel)
$2.34RPC — rev per ad click
$2.07cost per click
+$0.28margin per click
1.13×ROAS (tracked campaigns)
$62,587.43revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($37,052.36) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $62,587.43 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 529 |
| paid orders | 290 |
| form→sale rate | 54.8% |
| tried to pay (card/PayPal) | 71% |
| card approval (the bank) | 68% · 86 declined |
| $ / checkout start | $57.10 |
| AOV | $104.16 |
| revenue (window) | $30,205.19 |
| upsell take | 47% |
paid 290/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 610 |
| paid orders | 297 |
| form→sale rate | 48.7% |
| tried to pay (card/PayPal) | 64% |
| card approval (the bank) | 68% · 87 declined |
| $ / checkout start | $53.09 |
| AOV | $109.03 |
| revenue (window) | $32,382.24 |
| upsell take | 55% |
paid 297/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v4 is ahead · we are 81.4% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $57.10 per checkout start vs $53.09 — a 8% gap. It wins on conversion — 55% of starts buy vs 49% — even though its orders are smaller ($104.16 vs $109.03 AOV). Why: bank approval is level (68% vs 68%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (71% vs 64%). Based on 587 paid orders across 14 complete days — not yet enough to call.KEEP RUNNING
confidence 81.4% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
14 complete days of data
Updated 13 minutes ago · 2026-09-16 12:09 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 14 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-15. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 54% / v1 46% — even ✓
$12,006.49revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 94 |
| paid orders | 56 |
| form→sale rate | 59.6% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 59% · 18 declined |
| $ / checkout start | $73.49 |
| AOV | $123.36 |
| revenue (window) | $6,907.89 |
| upsell take | 63% |
paid 56/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 79 |
| paid orders | 46 |
| form→sale rate | 58.2% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 78% · 6 declined |
| $ / checkout start | $64.54 |
| AOV | $110.84 |
| revenue (window) | $5,098.60 |
| upsell take | 52% |
paid 46/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v2 is ahead · we are 74.7% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $73.49 per checkout start vs $64.54 — a 14% gap. It wins on order size: $123.36 average order vs $110.84, with conversion about level (60% vs 58%). Why: card approval is close (59% vs 78%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (79% vs 67%); v2 also upsells better (63% vs 52%). Based on 102 paid orders across 14 complete days — not yet enough to call.KEEP RUNNING
confidence 74.7% of 95% · 46 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
14 complete days of data
Updated 12 minutes ago · 2026-09-16 12:10 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 14 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-15. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
8,116ad clicks (fb → funnel)
$1.76RPC — rev per ad click
$1.94cost per click
−$0.18margin per click
0.91×ROAS (tracked campaigns)
$17,538.04revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($14,280.26) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 143 |
| paid orders | 85 |
| form→sale rate | 59.4% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 71% · 20 declined |
| $ / checkout start | $55.68 |
| AOV | $93.67 |
| revenue (window) | $7,962.04 |
| upsell take | 52% |
paid 85/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 198 |
| paid orders | 101 |
| form→sale rate | 51.0% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 60% · 29 declined |
| $ / checkout start | $48.36 |
| AOV | $94.81 |
| revenue (window) | $9,576.00 |
| upsell take | 50% |
paid 101/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v2 is ahead · we are 86.6% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $55.68 per checkout start vs $48.36 — a 15% gap. It wins on conversion — 59% of starts buy vs 51% — even though its orders are smaller ($93.67 vs $94.81 AOV). Why: card approval is close (71% vs 60%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (73% vs 66%). Based on 186 paid orders across 14 complete days — not yet enough to call.KEEP RUNNING
confidence 86.6% of 95% · 85 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
14 complete days of data
Updated 11 minutes ago · 2026-09-16 12:11 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 14 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-15. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 40% / v2 60% — ⚠ uneven — read with caution until it balances
13,945ad clicks (fb → funnel)
$2.53RPC — rev per ad click
$2.42cost per click
+$0.11margin per click
1.05×ROAS (tracked campaigns)
$28,641.55revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($35,298.11) and clicks via RedTrack "trusthappytoday.com" (8 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 249 |
| paid orders | 141 |
| form→sale rate | 56.6% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 66% · 52 declined |
| $ / checkout start | $47.07 |
| AOV | $83.13 |
| revenue (window) | $11,720.74 |
| upsell take | 42% |
paid 141/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 376 |
| paid orders | 206 |
| form→sale rate | 54.8% |
| tried to pay (card/PayPal) | 70% |
| card approval (the bank) | 72% · 55 declined |
| $ / checkout start | $45.00 |
| AOV | $82.14 |
| revenue (window) | $16,920.81 |
| upsell take | 42% |
paid 206/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v3 is ahead · we are 67.0% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $47.07 per checkout start vs $45.00 — a 5% gap. Conversion and order size are both close — the lead is thin. Why: card approval is close (66% vs 72%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (78% vs 70%). Based on 347 paid orders across 14 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 4.6% apart at 67% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (Checkout Champ — you do this one): CC → campaign 67 → page rotation: switch off
end smoking-67-checkout-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (Checkout Champ — you do this one): CC → campaign 67 → page rotation: switch off
Anti Smoking - 65 - Checkout - v2 and leave Anti Smoking - 65 - Checkout - v3 taking 100%.Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
15 complete days of data
Updated 14 minutes ago · 2026-09-16 12:08 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 15 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-15. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 33% — even ✓
17,003ad clicks (fb → funnel)
$1.93RPC — rev per ad click
$1.76cost per click
+$0.17margin per click
1.10×ROAS (tracked campaigns)
$122,871.89revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($32,836.22) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $122,871.89 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 1002 |
| paid orders | 402 |
| form→sale rate | 40.1% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 63% · 234 declined |
| $ / checkout start | $41.02 |
| AOV | $102.24 |
| revenue (window) | $41,101.28 |
| upsell take | 37% |
paid 402/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 974 |
| paid orders | 389 |
| form→sale rate | 39.9% |
| tried to pay (card/PayPal) | 62% |
| approval (the bank) | 65% · 213 declined |
| $ / checkout start | $40.44 |
| AOV | $101.25 |
| revenue (window) | $39,385.75 |
| upsell take | 32% |
paid 389/100
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 976 |
| paid orders | 409 |
| form→sale rate | 41.9% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 65% · 216 declined |
| $ / checkout start | $43.43 |
| AOV | $103.63 |
| revenue (window) | $42,384.86 |
| upsell take | 36% |
paid 409/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v5b is ahead · we are 77.0% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $43.43 per checkout start vs $41.02 — a 6% gap. It wins on order size: $103.63 average order vs $102.24, with conversion about level (42% vs 40%). Based on 811 paid orders across 15 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
1 complete day of data
Updated 11 minutes ago · 2026-09-16 12:11 GMT+7STALE
v4 = byte copy of v2 whose PayPal express uses Checkout Champ's Legacy path (no email before PayPal; order created at confirm from PayPal's payer data); sticky 50/50 (localStorage vt_cv) · window: 1 complete CC day — from 2026-09-16 (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 0% / v4 0% — even ✓
$0.00revenue — these pages (CC orders)
—RPC (no click source wired)
v2
| page views | 51 |
| checkout starts | 0 |
| paid orders | 0 |
| TRUE CVR (paid/views) | 0.0% |
| $ per page view | $0.00 |
| view → form start | 0% |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| PayPal orders | 0 |
paid 0/100
open page ↗
v4
| page views | 41 |
| checkout starts | 0 |
| paid orders | 0 |
| TRUE CVR (paid/views) | 0.0% |
| $ per page view | $0.00 |
| view → form start | 0% |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| PayPal orders | 0 |
paid 0/100
open page ↗
null is ahead · we are 50.0% sure (a winner is called at 95%)
Why null is ahead
Not enough orders yet to explain a difference.KEEP RUNNING
confidence 50.0% of 95% · 0 of 100 paid in the smaller arm
no paid orders yet in the smaller arm.
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
16 complete days of data
Updated 7 minutes ago · 2026-09-16 12:15 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 16 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 45% / v2 55% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
47,525ad clicks (fb → funnel)
$4.70RPC — rev per ad click
$3.68cost per click
+$1.02margin per click
1.28×ROAS (tracked campaigns)
$279,379.92revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($223,466.74) and clicks via RedTrack "vitaltac" (17 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 8804 |
| checkout starts | 1470 |
| paid orders | 1080 |
| TRUE CVR (paid/views) | 12.3% |
| $ per page view | $14.59 |
| view → form start | 17% |
| form→sale rate | 73.5% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 145 declined |
| PayPal share of orders | 62% |
| $ / checkout start | $87.38 |
| AOV | $118.94 |
| revenue (window) | $128,452.51 |
| PayPal orders | 908 |
paid 1080/100
open page ↗
v2
| page views | 10229 |
| checkout starts | 1786 |
| paid orders | 1293 |
| TRUE CVR (paid/views) | 12.6% |
| $ per page view | $14.75 |
| view → form start | 17% |
| form→sale rate | 72.4% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 182 declined |
| PayPal share of orders | 61% |
| $ / checkout start | $84.51 |
| AOV | $116.73 |
| revenue (window) | $150,927.41 |
| PayPal orders | 1093 |
paid 1293/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v3 is ahead · we are 85.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $87.38 per checkout start vs $84.51 — a 3% gap. It wins on order size: $118.94 average order vs $116.73, with conversion about level (73% vs 72%). Why: bank approval is level (74% vs 74%) — the difference is the page, not the gateway. Based on 2373 paid orders across 16 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 3.4% apart at 86% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆77858675.3%$91.17$121.05
advsales19614473.5%$80.27$109.25
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆44931971.0%$124.31$174.97
v3896876.4%$112.40$147.11