Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-08 12:08 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-08, 12:08 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-07 (CC day) · refreshed 2026-09-08, 12:08 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 6/14
v4 ahead
85% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 6/14
v2 ahead
88% sure (need 95%)
KEEP RUNNING
EARLY
Larkspur™
checkout Checkout page: v2 (new) vs v1 (control)
Day 6/14
v2 ahead
98% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 6/14
v2 ahead
78% sure (need 95%)
KEEP RUNNING
EARLY
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 6/14
v3 ahead
71% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 7/14
v5c ahead
57% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 8/14
v3 ahead
62% sure (need 95%)
INVALID
STRONG LEAN
InfiniteFi
advertorial Funnel path: straight to checkout (advco) vs via sales page (advsales)
Day 7/14
advco ahead
95% sure (need 95%)
KEEP RUNNING
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
6 complete days of data
Updated 5 minutes ago · 2026-09-08 12:03 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 6 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
2,946ad clicks (fb → funnel)
$2.74RPC — rev per ad click
$1.84cost per click
+$0.91margin per click
1.49×ROAS (tracked campaigns)
$19,409.57revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($8,085.51) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $19,409.57 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 143 |
| paid orders | 87 |
| form→sale rate | 60.8% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 75% · 18 declined |
| $ / checkout start | $67.77 |
| AOV | $111.38 |
| revenue (window) | $9,690.43 |
| upsell take | 45% |
paid 87/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 168 |
| paid orders | 81 |
| form→sale rate | 48.2% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 68% · 29 declined |
| $ / checkout start | $57.85 |
| AOV | $119.99 |
| revenue (window) | $9,719.14 |
| upsell take | 59% |
paid 81/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
v4 is ahead · we are 84.6% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $67.77 per checkout start vs $57.85 — a 17% gap. It wins on conversion — 61% of starts buy vs 48% — even though its orders are smaller ($111.38 vs $119.99 AOV). Why: card approval is close (75% vs 68%), so this is the page working rather than bank luck; v4 persuades more people to actually press pay (73% vs 67%); v2.1a upsells better (59% vs 45%) but not enough to close the gap. Based on 168 paid orders across 6 complete days — not yet enough to call.KEEP RUNNING
confidence 84.6% of 95% · 81 of 100 paid in the smaller arm
~2 more days to the 100-paid floor (≈ 2026-09-10).
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
6 complete days of data
Updated 5 minutes ago · 2026-09-08 12:03 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 6 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 50% / v1 50% — even ✓
$8,094.03revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 52 |
| paid orders | 35 |
| form→sale rate | 67.3% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 73% · 6 declined |
| $ / checkout start | $88.19 |
| AOV | $131.03 |
| revenue (window) | $4,585.92 |
| upsell take | 63% |
paid 35/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 52 |
| paid orders | 33 |
| form→sale rate | 63.5% |
| tried to pay (card/PayPal) | 69% |
| card approval (the bank) | 87% · 2 declined |
| $ / checkout start | $67.46 |
| AOV | $106.31 |
| revenue (window) | $3,508.11 |
| upsell take | 52% |
paid 33/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
v2 is ahead · we are 87.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $88.19 per checkout start vs $67.46 — a 31% gap. It wins on conversion: 67% of starts buy vs 63%, and its orders are bigger too ($131.03 vs $106.31). Why: card approval is close (73% vs 87%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (79% vs 69%); v2 also upsells better (63% vs 52%). Based on 68 paid orders across 6 complete days — not yet enough to call.KEEP RUNNING
confidence 87.9% of 95% · 33 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Larkspur™ checkout page
Checkout page: v2 (new) vs v1 (control)
6 complete days of data
Updated 5 minutes ago · 2026-09-08 12:04 GMT+7STRONG LEAN
first-ever checkout challenger (v2) vs the original v1 · window: 6 complete CC days — from 2026-09-02 23:56 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 62% / v1 38% — ⚠ uneven — read with caution until it balances
$10,978.60revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 159 |
| paid orders | 111 |
| form→sale rate | 69.8% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 77% · 16 declined |
| $ / checkout start | $46.91 |
| AOV | $67.19 |
| revenue (window) | $7,458.10 |
| upsell take | 23% |
paid 111/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 96 |
| paid orders | 50 |
| form→sale rate | 52.1% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 72% · 14 declined |
| $ / checkout start | $36.67 |
| AOV | $70.41 |
| revenue (window) | $3,520.50 |
| upsell take | 22% |
paid 50/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
v2 is ahead · we are 98.1% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $46.91 per checkout start vs $36.67 — a 28% gap. It wins on conversion — 70% of starts buy vs 52% — even though its orders are smaller ($67.19 vs $70.41 AOV). Why: card approval is close (77% vs 72%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (80% vs 68%). Based on 161 paid orders across 6 complete days — not yet enough to call.KEEP RUNNING
50 of 100 paid in the smaller arm
~6 more days to the 100-paid floor (≈ 2026-09-14).
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
6 complete days of data
Updated 5 minutes ago · 2026-09-08 12:04 GMT+7EARLY
new v2 checkout vs the v1.1 control · window: 6 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
3,673ad clicks (fb → funnel)
$2.01RPC — rev per ad click
$2.10cost per click
−$0.09margin per click
0.96×ROAS (tracked campaigns)
$9,924.29revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($7,382.75) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $9,924.29 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 85 |
| paid orders | 53 |
| form→sale rate | 62.4% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 72% · 13 declined |
| $ / checkout start | $52.52 |
| AOV | $84.23 |
| revenue (window) | $4,464.12 |
| upsell take | 43% |
paid 53/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 118 |
| paid orders | 58 |
| form→sale rate | 49.2% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 53% · 20 declined |
| $ / checkout start | $46.27 |
| AOV | $94.14 |
| revenue (window) | $5,460.17 |
| upsell take | 50% |
paid 58/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
v2 is ahead · we are 77.6% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $52.52 per checkout start vs $46.27 — a 13% gap. It wins on conversion — 62% of starts buy vs 49% — even though its orders are smaller ($84.23 vs $94.14 AOV). Why: card approval is close (72% vs 53%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (78% vs 66%). Based on 111 paid orders across 6 complete days — not yet enough to call.KEEP RUNNING
confidence 77.6% of 95% · 53 of 100 paid in the smaller arm
~6 more days to the 100-paid floor (≈ 2026-09-14).
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
6 complete days of data
Updated 4 minutes ago · 2026-09-08 12:04 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 6 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 42% / v2 58% — even ✓
9,849ad clicks (fb → funnel)
$2.47RPC — rev per ad click
$2.45cost per click
+$0.03margin per click
1.01×ROAS (tracked campaigns)
$19,798.83revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($24,338.76) and clicks via RedTrack "trusthappytoday.com" (6 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 168 |
| paid orders | 101 |
| form→sale rate | 60.1% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 69% · 33 declined |
| $ / checkout start | $51.62 |
| AOV | $85.86 |
| revenue (window) | $8,672.34 |
| upsell take | 41% |
paid 101/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 231 |
| paid orders | 130 |
| form→sale rate | 56.3% |
| tried to pay (card/PayPal) | 69% |
| card approval (the bank) | 76% · 29 declined |
| $ / checkout start | $48.17 |
| AOV | $85.59 |
| revenue (window) | $11,126.49 |
| upsell take | 43% |
paid 130/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
v3 is ahead · we are 71.4% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $51.62 per checkout start vs $48.17 — a 7% gap. It wins on conversion: 60% of starts buy vs 56%. Why: card approval is close (69% vs 76%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (80% vs 69%). Based on 231 paid orders across 6 complete days — not yet enough to call.KEEP RUNNING
confidence 71.4% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
7 complete days of data
Updated 6 minutes ago · 2026-09-08 12:03 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 7 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 35% / v5c 34% / v5b 32% — even ✓
6,411ad clicks (fb → funnel)
$2.12RPC — rev per ad click
$1.71cost per click
+$0.40margin per click
1.24×ROAS (tracked campaigns)
$52,476.77revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($13,563.31) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $52,476.77 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 431 |
| paid orders | 181 |
| form→sale rate | 42.0% |
| tried to pay (card/PayPal) | 65% |
| approval (the bank) | 64% · 100 declined |
| $ / checkout start | $41.39 |
| AOV | $98.56 |
| revenue (window) | $17,839.94 |
| upsell take | 35% |
paid 181/100
open page ↗
v5c ⭐
| page views | collecting… |
| checkout starts | 419 |
| paid orders | 184 |
| form→sale rate | 43.9% |
| tried to pay (card/PayPal) | 67% |
| approval (the bank) | 66% · 96 declined |
| $ / checkout start | $42.93 |
| AOV | $97.77 |
| revenue (window) | $17,989.37 |
| upsell take | 30% |
paid 184/100
open page ↗
v5b
| page views | collecting… |
| checkout starts | 395 |
| paid orders | 157 |
| form→sale rate | 39.7% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 62% · 97 declined |
| $ / checkout start | $42.15 |
| AOV | $106.03 |
| revenue (window) | $16,647.46 |
| upsell take | 39% |
paid 157/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
v5c is ahead · we are 56.8% sure (a winner is called at 95%)
Why v5c is ahead
v5c makes $42.93 per checkout start vs $41.39 — a 4% gap. Conversion and order size are both close — the lead is thin. Based on 365 paid orders across 7 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
8 complete days of data
Updated 3 minutes ago · 2026-09-08 12:05 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 8 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
12,135ad clicks (fb → funnel)
$4.10RPC — rev per ad click
$2.91cost per click
+$1.18margin per click
1.41×ROAS (tracked campaigns)
$73,245.83revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($49,700.78) and clicks via RedTrack "vitaltac" (11 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $73,245.83 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 2606 |
| checkout starts | 402 |
| paid orders | 300 |
| TRUE CVR (paid/views) | 11.5% |
| $ per page view | $13.90 |
| view → form start | 15% |
| form→sale rate | 74.6% |
| tried to pay (card/PayPal) | 93% |
| card approval (the bank) | 67% · 58 declined ⚠ |
| PayPal share of orders | 56% |
| $ / checkout start | $90.08 |
| AOV | $120.71 |
| revenue (window) | $36,211.69 |
| PayPal orders | 224 |
paid 300/100
open page ↗
v2
| page views | 2624 |
| checkout starts | 419 |
| paid orders | 322 |
| TRUE CVR (paid/views) | 12.3% |
| $ per page view | $14.11 |
| view → form start | 16% |
| form→sale rate | 76.8% |
| tried to pay (card/PayPal) | 92% |
| card approval (the bank) | 77% · 51 declined ⚠ |
| PayPal share of orders | 48% |
| $ / checkout start | $88.39 |
| AOV | $115.01 |
| revenue (window) | $37,034.14 |
| PayPal orders | 201 |
paid 322/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
v3 is ahead · we are 62.1% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $90.08 per checkout start vs $88.39 — a 2% gap. It wins on order size: $120.71 average order vs $115.01, with conversion about level (75% vs 77%). Why: ⚠ card approval differs a lot (67% vs 77%) — a page cannot move a bank, so treat this gap as gateway luck, not a page win. Based on 622 paid orders across 8 complete days — not yet enough to call.INVALID
failing approval-rate-equality — fix the test before reading it
No winner should be read from this test until the guard passes — the arms are not comparable right now.
InfiniteFi advertorial page
Funnel path: straight to checkout (advco) vs via sales page (advsales)
7 complete days of data
Updated 2 minutes ago · 2026-09-08 12:06 GMT+7STRONG LEAN
path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · window: 7 complete CC days — from 2026-09-02 17:45 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share advco 51% / advsales 49% — even ✓
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
4,513ad clicks (fb → funnel)
$2.21RPC — rev per ad click
$1.50cost per click
+$0.71margin per click
1.47×ROAS (tracked campaigns)
$19,760.18revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($9,982.74) and clicks via RedTrack "tryinfinitefi.com" (1 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $19,760.18 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the equal-traffic revenue columns.
advco ⭐
| people on this route | 4257 |
| reached checkout | 122 |
| purchased | 86 |
| route CVR (bought ÷ people) | 2.0% |
| revenue (equal traffic) | $11,192.54 |
| AOV | $130.15 |
| PayPal orders | 56 |
paid 86/100
open page ↗
advsales
| people on this route | 4028 |
| reached checkout | 116 |
| purchased | 81 |
| route CVR (bought ÷ people) | 2.0% |
| revenue (equal traffic) | $8,567.64 |
| AOV | $105.77 |
| PayPal orders | 60 |
paid 81/100
open page ↗
Paid orders per day (advco advsales)
09-02
09-03
09-04
09-05
09-06
09-07
advco is ahead · we are 95.3% sure (a winner is called at 95%)
Why advco is ahead
advco earns $91.74 per person sent down it vs $73.86 for advsales — a 24% difference on equal traffic. It wins on order size: $130.15 average order vs $105.77, with conversion about level (70% vs 70%). Why: card approval is close (76% vs 70%), so this is the page working rather than bank luck. Based on 167 paid orders across 7 complete days — not yet enough to call.KEEP RUNNING
81 of 100 paid in the smaller arm
~2 more days to the 100-paid floor (≈ 2026-09-10).
Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆17714481.4%$150.52$185.01
v3896876.4%$115.79$151.55