Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-14 12:18 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-14, 12:18 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-13 (CC day) · refreshed 2026-09-14, 12:18 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 12/14
v4 ahead
74% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 12/14
v2 ahead
85% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 12/14
v2 ahead
76% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 12/14
v3 ahead
86% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 13/14
v5a ahead
55% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 14/14
v3 ahead
62% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
12 complete days of data
Updated 11 minutes ago · 2026-09-14 12:07 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 12 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-13. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
12,779ad clicks (fb → funnel)
$2.36RPC — rev per ad click
$2.02cost per click
+$0.35margin per click
1.17×ROAS (tracked campaigns)
$54,040.06revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($30,203.71) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $54,040.06 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 444 |
| paid orders | 248 |
| form→sale rate | 55.9% |
| tried to pay (card/PayPal) | 71% |
| card approval (the bank) | 70% · 66 declined |
| $ / checkout start | $57.64 |
| AOV | $103.19 |
| revenue (window) | $25,590.17 |
| upsell take | 46% |
paid 248/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 521 |
| paid orders | 259 |
| form→sale rate | 49.7% |
| tried to pay (card/PayPal) | 65% |
| card approval (the bank) | 69% · 74 declined |
| $ / checkout start | $54.61 |
| AOV | $109.85 |
| revenue (window) | $28,449.89 |
| upsell take | 56% |
paid 259/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v4 is ahead · we are 73.5% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $57.64 per checkout start vs $54.61 — a 6% gap. It wins on conversion — 56% of starts buy vs 50% — even though its orders are smaller ($103.19 vs $109.85 AOV). Why: bank approval is level (70% vs 69%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (71% vs 65%); v2.1a upsells better (56% vs 46%) but not enough to close the gap. Based on 507 paid orders across 12 complete days — not yet enough to call.KEEP RUNNING
confidence 73.5% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
12 complete days of data
Updated 11 minutes ago · 2026-09-14 12:07 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 12 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-13. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 52% / v1 48% — even ✓
$11,586.44revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 84 |
| paid orders | 52 |
| form→sale rate | 61.9% |
| tried to pay (card/PayPal) | 77% |
| card approval (the bank) | 64% · 13 declined |
| $ / checkout start | $78.96 |
| AOV | $127.55 |
| revenue (window) | $6,632.65 |
| upsell take | 65% |
paid 52/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 77 |
| paid orders | 45 |
| form→sale rate | 58.4% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 77% · 6 declined |
| $ / checkout start | $64.33 |
| AOV | $110.08 |
| revenue (window) | $4,953.79 |
| upsell take | 51% |
paid 45/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v2 is ahead · we are 84.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $78.96 per checkout start vs $64.33 — a 23% gap. It wins on conversion: 62% of starts buy vs 58%, and its orders are bigger too ($127.55 vs $110.08). Why: card approval is close (64% vs 77%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (77% vs 68%); v2 also upsells better (65% vs 51%). Based on 97 paid orders across 12 complete days — not yet enough to call.KEEP RUNNING
confidence 84.9% of 95% · 45 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
12 complete days of data
Updated 10 minutes ago · 2026-09-14 12:08 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 12 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-13. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
7,560ad clicks (fb → funnel)
$1.78RPC — rev per ad click
$1.96cost per click
−$0.19margin per click
0.91×ROAS (tracked campaigns)
$16,733.37revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($13,433.59) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 138 |
| paid orders | 80 |
| form→sale rate | 58.0% |
| tried to pay (card/PayPal) | 72% |
| card approval (the bank) | 70% · 20 declined |
| $ / checkout start | $53.86 |
| AOV | $92.90 |
| revenue (window) | $7,431.99 |
| upsell take | 51% |
paid 80/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 189 |
| paid orders | 99 |
| form→sale rate | 52.4% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 63% · 25 declined |
| $ / checkout start | $49.21 |
| AOV | $93.95 |
| revenue (window) | $9,301.38 |
| upsell take | 51% |
paid 99/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v2 is ahead · we are 75.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $53.86 per checkout start vs $49.21 — a 9% gap. It wins on conversion — 58% of starts buy vs 52% — even though its orders are smaller ($92.90 vs $93.95 AOV). Why: card approval is close (70% vs 63%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (72% vs 66%). Based on 179 paid orders across 12 complete days — not yet enough to call.KEEP RUNNING
confidence 75.9% of 95% · 80 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
12 complete days of data
Updated 9 minutes ago · 2026-09-14 12:09 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 12 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-13. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 40% / v2 60% — ⚠ uneven — read with caution until it balances
12,868ad clicks (fb → funnel)
$2.49RPC — rev per ad click
$2.42cost per click
+$0.07margin per click
1.03×ROAS (tracked campaigns)
$25,247.53revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($32,049.09) and clicks via RedTrack "trusthappytoday.com" (7 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $25,247.53 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 222 |
| paid orders | 129 |
| form→sale rate | 58.1% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 67% · 47 declined |
| $ / checkout start | $49.06 |
| AOV | $84.43 |
| revenue (window) | $10,891.02 |
| upsell take | 42% |
paid 129/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 328 |
| paid orders | 175 |
| form→sale rate | 53.4% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 73% · 45 declined |
| $ / checkout start | $43.77 |
| AOV | $82.04 |
| revenue (window) | $14,356.51 |
| upsell take | 43% |
paid 175/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v3 is ahead · we are 85.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $49.06 per checkout start vs $43.77 — a 12% gap. It wins on conversion: 58% of starts buy vs 53%, and its orders are bigger too ($84.43 vs $82.04). Why: card approval is close (67% vs 73%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (80% vs 68%). Based on 304 paid orders across 12 complete days — not yet enough to call.KEEP RUNNING
confidence 85.7% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
13 complete days of data
Updated 13 minutes ago · 2026-09-14 12:05 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 13 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-13. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 33% — even ✓
14,809ad clicks (fb → funnel)
$1.99RPC — rev per ad click
$1.76cost per click
+$0.23margin per click
1.13×ROAS (tracked campaigns)
$108,531.44revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($29,488.06) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $108,531.44 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a ⭐
| page views | collecting… |
| checkout starts | 866 |
| paid orders | 353 |
| form→sale rate | 40.8% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 65% · 192 declined |
| $ / checkout start | $43.58 |
| AOV | $106.92 |
| revenue (window) | $37,742.64 |
| upsell take | 39% |
paid 353/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 851 |
| paid orders | 346 |
| form→sale rate | 40.7% |
| tried to pay (card/PayPal) | 62% |
| approval (the bank) | 66% · 182 declined |
| $ / checkout start | $40.41 |
| AOV | $99.38 |
| revenue (window) | $34,384.73 |
| upsell take | 32% |
paid 346/100
open page ↗
v5b
| page views | collecting… |
| checkout starts | 844 |
| paid orders | 344 |
| form→sale rate | 40.8% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 64% · 194 declined |
| $ / checkout start | $43.13 |
| AOV | $105.83 |
| revenue (window) | $36,404.07 |
| upsell take | 38% |
paid 344/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v5a is ahead · we are 55.0% sure (a winner is called at 95%)
Why v5a is ahead
v5a makes $43.58 per checkout start vs $40.41 — a 8% gap. It wins on order size: $106.92 average order vs $99.38, with conversion about level (41% vs 41%). Based on 699 paid orders across 13 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
14 complete days of data
Updated 6 minutes ago · 2026-09-14 12:11 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 14 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-14. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
37,379ad clicks (fb → funnel)
$4.55RPC — rev per ad click
$3.55cost per click
+$1.00margin per click
1.28×ROAS (tracked campaigns)
$235,352.59revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($170,153.44) and clicks via RedTrack "vitaltac" (17 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $235,352.59 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 8004 |
| checkout starts | 1327 |
| paid orders | 975 |
| TRUE CVR (paid/views) | 12.2% |
| $ per page view | $14.42 |
| view → form start | 17% |
| form→sale rate | 73.5% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 132 declined |
| PayPal share of orders | 62% |
| $ / checkout start | $86.95 |
| AOV | $118.34 |
| revenue (window) | $115,377.70 |
| PayPal orders | 818 |
paid 975/100
open page ↗
v2
| page views | 7962 |
| checkout starts | 1394 |
| paid orders | 1029 |
| TRUE CVR (paid/views) | 12.9% |
| $ per page view | $15.07 |
| view → form start | 18% |
| form→sale rate | 73.8% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 76% · 136 declined |
| PayPal share of orders | 60% |
| $ / checkout start | $86.07 |
| AOV | $116.59 |
| revenue (window) | $119,974.89 |
| PayPal orders | 836 |
paid 1029/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
v3 is ahead · we are 62.3% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $86.95 per checkout start vs $86.07 — a 1% gap. It wins on order size: $118.34 average order vs $116.59, with conversion about level (73% vs 74%). Why: bank approval is level (74% vs 76%) — the difference is the page, not the gateway. Based on 2004 paid orders across 14 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 1.0% apart at 62% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆67451175.8%$92.15$121.55
advsales19714573.6%$80.05$108.75
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆44831871.0%$124.65$175.61
v3896876.4%$112.40$147.11