Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-20 12:19 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-20, 12:19 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-19 (CC day) · refreshed 2026-09-20, 12:19 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 18/14
v4 ahead
99% sure (need 95%)
READY
CONCLUSIVE
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 17/14
v2 ahead
77% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 17/14
v2 ahead
86% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 18/14
v3 ahead
77% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 2/14
v5a ahead
51% sure (need 95%)
KEEP RUNNING
EARLY
VitalTac flashlight
checkout PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
Day 5/14
null ahead
50% sure (need 95%)
KEEP RUNNING
STALE
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 20/14
v3 ahead
86% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
18 complete days of data
Updated 12 minutes ago · 2026-09-20 12:08 GMT+7CONCLUSIVE
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 18 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-19. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 45% / v2.1a 55% — even ✓
23,201ad clicks (fb → funnel)
$2.54RPC — rev per ad click
$2.18cost per click
+$0.37margin per click
1.17×ROAS (tracked campaigns)
$88,143.53revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($59,023.50) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $88,143.53 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 709 |
| paid orders | 392 |
| form→sale rate | 55.3% |
| tried to pay (card/PayPal) | 72% |
| card approval (the bank) | 67% · 114 declined |
| $ / checkout start | $61.58 |
| AOV | $111.38 |
| revenue (window) | $43,662.38 |
| upsell take | 49% |
paid 392/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 851 |
| paid orders | 413 |
| form→sale rate | 48.5% |
| tried to pay (card/PayPal) | 64% |
| card approval (the bank) | 67% · 130 declined |
| $ / checkout start | $52.27 |
| AOV | $107.70 |
| revenue (window) | $44,481.15 |
| upsell take | 56% |
paid 413/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
09-17
09-18
09-19
v4 is ahead · we are 99.1% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $61.58 per checkout start vs $52.27 — a 18% gap. It wins on conversion: 55% of starts buy vs 49%, and its orders are bigger too ($111.38 vs $107.70). Why: bank approval is level (67% vs 67%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (72% vs 64%). Based on 805 paid orders across 18 complete days — enough to act on if you agree.READY
99.1% confident and both arms past 100 paid
Nothing has changed and nothing will change on its own. If you agree, reply:
To end it (Checkout Champ — you do this one): CC → campaign 167 → page rotation: switch off
end aether-167-checkout-v4, ship v4.To end it (Checkout Champ — you do this one): CC → campaign 167 → page rotation: switch off
Aether - 167 - Checkout - v2.1a and leave Aether - 167 - Checkout - v4 taking 100%.Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
17 complete days of data
Updated 12 minutes ago · 2026-09-20 12:08 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 17 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-18. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 54% / v1 46% — even ✓
$12,584.16revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 99 |
| paid orders | 60 |
| form→sale rate | 60.6% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 59% · 19 declined |
| $ / checkout start | $72.95 |
| AOV | $120.37 |
| revenue (window) | $7,222.13 |
| upsell take | 62% |
paid 60/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 84 |
| paid orders | 49 |
| form→sale rate | 58.3% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 80% · 6 declined |
| $ / checkout start | $63.83 |
| AOV | $109.43 |
| revenue (window) | $5,362.03 |
| upsell take | 51% |
paid 49/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
09-17
09-18
v2 is ahead · we are 76.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $72.95 per checkout start vs $63.83 — a 14% gap. It wins on conversion: 61% of starts buy vs 58%, and its orders are bigger too ($120.37 vs $109.43). Why: card approval is close (59% vs 80%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (80% vs 67%); v2 also upsells better (62% vs 51%). Based on 109 paid orders across 17 complete days — not yet enough to call.KEEP RUNNING
confidence 76.9% of 95% · 49 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
17 complete days of data
Updated 11 minutes ago · 2026-09-20 12:09 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 17 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-18. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
8,762ad clicks (fb → funnel)
$1.73RPC — rev per ad click
$1.95cost per click
−$0.22margin per click
0.89×ROAS (tracked campaigns)
$18,175.52revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($15,182.55) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 151 |
| paid orders | 90 |
| form→sale rate | 59.6% |
| tried to pay (card/PayPal) | 74% |
| card approval (the bank) | 71% · 22 declined |
| $ / checkout start | $54.89 |
| AOV | $92.10 |
| revenue (window) | $8,289.09 |
| upsell take | 50% |
paid 90/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 206 |
| paid orders | 104 |
| form→sale rate | 50.5% |
| tried to pay (card/PayPal) | 65% |
| card approval (the bank) | 61% · 30 declined |
| $ / checkout start | $47.99 |
| AOV | $95.06 |
| revenue (window) | $9,886.43 |
| upsell take | 51% |
paid 104/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
09-17
09-18
v2 is ahead · we are 85.7% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $54.89 per checkout start vs $47.99 — a 14% gap. It wins on conversion — 60% of starts buy vs 50% — even though its orders are smaller ($92.10 vs $95.06 AOV). Why: card approval is close (71% vs 61%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (74% vs 65%). Based on 194 paid orders across 17 complete days — not yet enough to call.KEEP RUNNING
confidence 85.7% of 95% · 90 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
18 complete days of data
Updated 10 minutes ago · 2026-09-20 12:10 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 18 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-19. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 40% / v2 60% — ⚠ uneven — read with caution until it balances
18,302ad clicks (fb → funnel)
$2.48RPC — rev per ad click
$2.60cost per click
−$0.13margin per click
0.95×ROAS (tracked campaigns)
$38,471.13revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($45,309.50) and clicks via RedTrack "trusthappytoday.com" (9 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 335 |
| paid orders | 183 |
| form→sale rate | 54.6% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 63% · 77 declined |
| $ / checkout start | $47.66 |
| AOV | $87.25 |
| revenue (window) | $15,966.10 |
| upsell take | 45% |
paid 183/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 504 |
| paid orders | 271 |
| form→sale rate | 53.8% |
| tried to pay (card/PayPal) | 70% |
| card approval (the bank) | 70% · 80 declined |
| $ / checkout start | $44.65 |
| AOV | $83.04 |
| revenue (window) | $22,505.03 |
| upsell take | 46% |
paid 271/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
09-17
09-18
09-19
v3 is ahead · we are 77.3% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $47.66 per checkout start vs $44.65 — a 7% gap. It wins on order size: $87.25 average order vs $83.04, with conversion about level (55% vs 54%). Why: card approval is close (63% vs 70%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (78% vs 70%). Based on 454 paid orders across 18 complete days — not yet enough to call.KEEP RUNNING
confidence 77.3% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
2 complete days of data
Updated 13 minutes ago · 2026-09-20 12:06 GMT+7EARLY
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 2 complete CC days — from 2026-09-18 11:22 (GMT+7) (both pages live together) through end of 2026-09-19. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 35% / v5c 31% / v5b 35% — even ✓
23,172ad clicks (fb → funnel)
$1.97RPC — rev per ad click
$1.81cost per click
+$0.17margin per click
1.09×ROAS (tracked campaigns)
$17,764.09revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($45,683.19) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $17,764.09 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a ⭐
| page views | collecting… |
| checkout starts | 154 |
| paid orders | 68 |
| form→sale rate | 44.2% |
| tried to pay (card/PayPal) | 60% |
| approval (the bank) | 73% · 25 declined |
| $ / checkout start | $40.32 |
| AOV | $91.31 |
| revenue (window) | $6,209.08 |
| upsell take | 28% |
paid 68/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 137 |
| paid orders | 56 |
| form→sale rate | 40.9% |
| tried to pay (card/PayPal) | 58% |
| approval (the bank) | 70% · 24 declined |
| $ / checkout start | $39.14 |
| AOV | $95.74 |
| revenue (window) | $5,361.55 |
| upsell take | 29% |
paid 56/100
open page ↗
v5b
| page views | collecting… |
| checkout starts | 155 |
| paid orders | 67 |
| form→sale rate | 43.2% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 69% · 30 declined |
| $ / checkout start | $39.96 |
| AOV | $92.44 |
| revenue (window) | $6,193.46 |
| upsell take | 31% |
paid 67/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-18
09-19
v5a is ahead · we are 51.4% sure (a winner is called at 95%)
Why v5a is ahead
v5a makes $40.32 per checkout start vs $39.14 — a 3% gap. It wins on conversion — 44% of starts buy vs 41% — even though its orders are smaller ($91.31 vs $95.74 AOV). Based on 124 paid orders across 2 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
~2 more days to the 100-paid floor (≈ 2026-09-22).
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
5 complete days of data
Updated 4 days ago · 2026-09-16 12:11 GMT+7STALE
v4 = byte copy of v2 whose PayPal express uses Checkout Champ's Legacy path (no email before PayPal; order created at confirm from PayPal's payer data); sticky 50/50 (localStorage vt_cv) · window: 5 complete CC days — from 2026-09-16 (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 0% / v4 0% — even ✓
$0.00revenue — these pages (CC orders)
—RPC (no click source wired)
v2
| page views | 2246 |
| checkout starts | 0 |
| paid orders | 0 |
| TRUE CVR (paid/views) | 0.0% |
| $ per page view | $0.00 |
| view → form start | 0% |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| PayPal orders | 0 |
paid 0/100
open page ↗
v4
| page views | 7089 |
| checkout starts | 0 |
| paid orders | 0 |
| TRUE CVR (paid/views) | 0.0% |
| $ per page view | $0.00 |
| view → form start | 0% |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| PayPal orders | 0 |
paid 0/100
open page ↗
null is ahead · we are 50.0% sure (a winner is called at 95%)
Why null is ahead
Not enough orders yet to explain a difference.KEEP RUNNING
confidence 50.0% of 95% · 0 of 100 paid in the smaller arm
no paid orders yet in the smaller arm.
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
20 complete days of data
Updated 4 days ago · 2026-09-16 12:15 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 20 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 45% / v2 55% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
72,896ad clicks (fb → funnel)
$4.49RPC — rev per ad click
$3.81cost per click
+$0.68margin per click
1.18×ROAS (tracked campaigns)
$279,379.92revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($327,044.96) and clicks via RedTrack "vitaltac" (18 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 8821 |
| checkout starts | 1470 |
| paid orders | 1080 |
| TRUE CVR (paid/views) | 12.2% |
| $ per page view | $14.56 |
| view → form start | 17% |
| form→sale rate | 73.5% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 145 declined |
| PayPal share of orders | 62% |
| $ / checkout start | $87.38 |
| AOV | $118.94 |
| revenue (window) | $128,452.51 |
| PayPal orders | 908 |
paid 1080/100
open page ↗
v2
| page views | 12423 |
| checkout starts | 1786 |
| paid orders | 1293 |
| TRUE CVR (paid/views) | 10.4% |
| $ per page view | $12.15 |
| view → form start | 14% |
| form→sale rate | 72.4% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 182 declined |
| PayPal share of orders | 61% |
| $ / checkout start | $84.51 |
| AOV | $116.73 |
| revenue (window) | $150,927.41 |
| PayPal orders | 1093 |
paid 1293/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v3 is ahead · we are 85.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $87.38 per checkout start vs $84.51 — a 3% gap. It wins on order size: $118.94 average order vs $116.73, with conversion about level (73% vs 72%). Why: bank approval is level (74% vs 74%) — the difference is the page, not the gateway. Based on 2373 paid orders across 20 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 3.4% apart at 86% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆77858675.3%$91.17$121.05
advsales19614473.5%$80.27$109.25
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆44931971.0%$124.31$174.97
v3896876.4%$112.40$147.11