Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-10-18 19:23 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-10-18, 19:33 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-10-17 (CC day) · refreshed 2026-10-18, 19:33 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
camp 167 · CartClick · CC-hosted
46 complete days of data
Updated 35 minutes ago · 2026-10-18 18:57 GMT+7CONCLUSIVE
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 46 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-10-17. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 45% / v2.1a 55% — even ✓
$243,602.01revenue — these pages (CC orders)
—RPC (no click source wired)
v4 ⭐
| page views | collecting… |
| checkout starts | 1999 |
| paid orders | 1046 |
| form→sale rate | 52.3% |
| tried to pay (card/PayPal) | 70% |
| card approval (the bank) | 64% · 356 declined |
| $ / checkout start | $57.89 |
| AOV | $110.64 |
| revenue (window) | $115,729.06 |
| upsell take | 51% |
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 2458 |
| paid orders | 1197 |
| form→sale rate | 48.7% |
| tried to pay (card/PayPal) | 64% |
| card approval (the bank) | 68% · 353 declined |
| $ / checkout start | $52.02 |
| AOV | $106.83 |
| revenue (window) | $127,872.95 |
| upsell take | 54% |
open page ↗
Paid orders per day (v4 v2.1a)
v4 is ahead · we are 99.3% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $57.89 per checkout start vs $52.02 — a 11% gap. It wins on
conversion: 52% of starts buy vs 49%, and its orders are bigger too ($110.64 vs $106.83). Why: bank approval is level (64% vs 68%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (70% vs 64%).
Based on 2243 paid orders across 46 complete days — enough to act on if you agree.
READY
99.3% confident and both arms past 100 paid
Nothing has changed and nothing will change on its own. If you agree, reply: end aether-167-checkout-v4, ship v4.
To end it (Checkout Champ — you do this one): CC → campaign 167 → page rotation: switch off Aether - 167 - Checkout - v2.1a and leave Aether - 167 - Checkout - v4 taking 100%.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
camp 209 · CartClick · CC-hosted
17 complete days of data
Updated 35 minutes ago · 2026-10-18 18:58 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 17 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-18. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 54% / v1 46% — even ✓
$12,584.16revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 99 |
| paid orders | 60 |
| form→sale rate | 60.6% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 59% · 19 declined |
| $ / checkout start | $72.95 |
| AOV | $120.37 |
| revenue (window) | $7,222.13 |
| upsell take | 62% |
open page ↗
v1
| page views | collecting… |
| checkout starts | 84 |
| paid orders | 49 |
| form→sale rate | 58.3% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 80% · 6 declined |
| $ / checkout start | $63.83 |
| AOV | $109.43 |
| revenue (window) | $5,362.03 |
| upsell take | 51% |
open page ↗
Paid orders per day (v2 v1)
v2 is ahead · we are 76.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $72.95 per checkout start vs $63.83 — a 14% gap. It wins on
conversion: 61% of starts buy vs 58%, and its orders are bigger too ($120.37 vs $109.43). Why: card approval is close (59% vs 80%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (80% vs 67%); v2 also upsells better (62% vs 51%).
Based on 109 paid orders across 17 complete days — not yet enough to call.
KEEP RUNNING
confidence 76.9% of 95% · 49 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
camp 145 · CartClick · CC-hosted
23 complete days of data
Updated 33 minutes ago · 2026-10-18 18:59 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 23 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-10-01. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 41% / v1.1 59% — ⚠ uneven — read with caution until it balances
2ad clicks (fb → funnel)
$0.00RPC — rev per ad click
$18,952.62revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($0.00) and clicks via RedTrack "calmpureliving.com" (2 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $18,952.62 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 159 |
| paid orders | 93 |
| form→sale rate | 58.5% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 71% · 23 declined |
| $ / checkout start | $51.52 |
| AOV | $88.07 |
| revenue (window) | $8,190.90 |
| upsell take | 51% |
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 228 |
| paid orders | 114 |
| form→sale rate | 50.0% |
| tried to pay (card/PayPal) | 65% |
| card approval (the bank) | 60% · 34 declined |
| $ / checkout start | $47.20 |
| AOV | $94.40 |
| revenue (window) | $10,761.72 |
| upsell take | 50% |
open page ↗
Paid orders per day (v2 v1.1)
v2 is ahead · we are 76.1% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $51.52 per checkout start vs $47.20 — a 9% gap. It wins on
conversion — 58% of starts buy vs 50% — even though its orders are smaller ($88.07 vs $94.40 AOV). Why: card approval is close (71% vs 60%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (73% vs 65%).
Based on 207 paid orders across 23 complete days — not yet enough to call.
KEEP RUNNING
confidence 76.1% of 95% · 93 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
camp 67 · CartClick · CC-hosted
36 complete days of data
Updated 30 minutes ago · 2026-10-18 19:02 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 36 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-10-12. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances
24,470ad clicks (fb → funnel)
$2.47RPC — rev per ad click
$2.64cost per click
−$0.16margin per click
0.94×ROAS (tracked campaigns)
$50,588.91revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($60,549.93) and clicks via RedTrack "trusthappytoday.com" (14 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 462 |
| paid orders | 248 |
| form→sale rate | 53.7% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 62% · 111 declined |
| $ / checkout start | $45.71 |
| AOV | $85.15 |
| revenue (window) | $21,117.89 |
| upsell take | 44% |
open page ↗
v2
| page views | collecting… |
| checkout starts | 678 |
| paid orders | 361 |
| form→sale rate | 53.2% |
| tried to pay (card/PayPal) | 71% |
| card approval (the bank) | 69% · 114 declined |
| $ / checkout start | $43.47 |
| AOV | $81.64 |
| revenue (window) | $29,471.02 |
| upsell take | 45% |
open page ↗
Paid orders per day (v3 v2)
v3 is ahead · we are 74.6% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $45.71 per checkout start vs $43.47 — a 5% gap. It wins on
order size: $85.15 average order vs $81.64, with conversion about level (54% vs 53%). Why: card approval is close (62% vs 69%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (78% vs 71%).
Based on 609 paid orders across 36 complete days — not yet enough to call.
KEEP RUNNING
confidence 74.6% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
camp 47 · CartClick · CC-hosted
22 complete days of data
Updated 39 minutes ago · 2026-10-18 18:53 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 22 complete CC days — from 2026-09-18 11:22 (GMT+7) (both pages live together) through end of 2026-10-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 33% / v5c 30% / v5b 38% — even ✓
$75,419.24revenue — these pages (CC orders)
—RPC (no click source wired)
v5a
| page views | collecting… |
| checkout starts | 611 |
| paid orders | 252 |
| form→sale rate | 41.2% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 66% · 131 declined |
| $ / checkout start | $35.88 |
| AOV | $86.99 |
| revenue (window) | $21,920.93 |
| upsell take | 31% |
open page ↗
v5c
| page views | collecting… |
| checkout starts | 558 |
| paid orders | 249 |
| form→sale rate | 44.6% |
| tried to pay (card/PayPal) | 62% |
| approval (the bank) | 72% · 99 declined |
| $ / checkout start | $42.28 |
| AOV | $94.75 |
| revenue (window) | $23,593.69 |
| upsell take | 34% |
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 703 |
| paid orders | 305 |
| form→sale rate | 43.4% |
| tried to pay (card/PayPal) | 68% |
| approval (the bank) | 64% · 172 declined |
| $ / checkout start | $42.54 |
| AOV | $98.05 |
| revenue (window) | $29,904.62 |
| upsell take | 34% |
open page ↗
Paid orders per day (v5a v5c v5b)
v5b is ahead · we are 52.7% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $42.54 per checkout start vs $35.88 — a 19% gap. It wins on
conversion: 43% of starts buy vs 41%, and its orders are bigger too ($98.05 vs $86.99). Why: v5b persuades more people to actually press pay (68% vs 63%).
Based on 557 paid orders across 22 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Rewards continuity: 61-day first bill (v5) vs 10-day (v4)
camp 1 · Trust Apollo · self-hosted (v4 getvitaltac.com · v5 checkout.trustapollo.store)
25 complete days of data
Updated just now · 2026-10-18 19:32 GMT+7EARLY
v5 = byte copy of v4 (only its pageview beacon arm differs) served from its own host, with continuity product 1203 'Rewards' instead of 3 'Apollo Rewards' and PayPal gateway 37 'LumosBrace' instead of the 8/19 rotation. 1203 vs 3: same base product, same $39.95 every 30 days; first bill delay 61 days vs 10. Weighted 95/5, sticky per visitor (localStorage vt_cv). · window: 25 complete CC days — from 2026-09-24 16:04 (GMT+7) (both pages live together) through end of 2026-10-18. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 96% / v5 4% — ⚠ uneven — read with caution until it balances
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
$128,156.27revenue — these pages (CC orders)
—RPC (no click source wired)
v4 ⭐
| page views | 9062 |
| checkout starts | 1157 |
| paid orders | 964 |
| TRUE CVR (paid/views) | 10.6% |
| $ per page view | $13.60 |
| view → form start | 13% |
| form→sale rate | 83.3% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 72% · 184 declined |
| PayPal share of orders | 43% |
| $ / checkout start | $106.48 |
| AOV | $127.80 |
| revenue (window) | $123,201.24 |
| PayPal orders | 503 |
open page ↗
v5
| page views | 327 |
| checkout starts | 52 |
| paid orders | 40 |
| TRUE CVR (paid/views) | 12.2% |
| $ per page view | $15.15 |
| view → form start | 16% |
| form→sale rate | 76.9% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 57% · 12 declined |
| PayPal share of orders | 46% |
| $ / checkout start | $95.29 |
| AOV | $123.88 |
| revenue (window) | $4,955.03 |
| PayPal orders | 24 |
open page ↗
Paid orders per day (v4 v5)
v4 is ahead · we are 83.6% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $106.48 per checkout start vs $95.29 — a 12% gap. It wins on
conversion: 83% of starts buy vs 77%, and its orders are bigger too ($127.80 vs $123.88). Why: card approval is close (72% vs 57%), so this is the page working rather than bank luck.
Based on 1004 paid orders across 25 complete days — not yet enough to call.
KEEP RUNNING
confidence 83.6% of 95% · 40 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
IgniteX plasma arc lighter advertorial page
Lander split: 7-reasons listicle (v1, one hop) vs Tesla-coil explainer + sales page (v2, two hops)
camp 103 · Trust Apollo · self-hosted (tryignitex.com)
1 complete day of data
Updated just now · 2026-10-18 19:32 GMT+7STALE
FB super campaign 20261017-ignitex-adv-split-v1: ONE CBO campaign, TWO ad sets with the same 30 ads — A lands on /news/ (LuxBlaze 7-reasons listicle → checkout), B on /news/v2/ (Tesla-coil explainer → /sales/v1/ → checkout). Lander arm minted into the session at /api/click and reported on the order as custom2 ` | L:v1` / ` | L:v2`. · window: 1 complete CC day — from 2026-10-19 (both pages live together) through end of 2026-10-18. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v1 0% / v2 0% — even ✓
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
$0.00revenue — these pages (CC orders)
—RPC (no click source wired)
v1
| people on this route | 0 |
| reached checkout | 0 |
| purchased | 0 |
| revenue (equal traffic) | $0.00 |
| AOV | $0.00 |
| PayPal orders | 0 |
open page ↗
v2
| people on this route | 0 |
| reached checkout | 0 |
| purchased | 0 |
| revenue (equal traffic) | $0.00 |
| AOV | $0.00 |
| PayPal orders | 0 |
open page ↗
null is ahead · we are 50.0% sure (a winner is called at 95%)
Why null is ahead
Not enough orders yet to explain a difference.
KEEP RUNNING
confidence 50.0% of 95% · 0 of 100 paid in the smaller arm
no paid orders yet in the smaller arm.
Decided — final results
Aether checkout v2.1a vs v3a
DECIDED for v2.1a (D-007, P=99.9%); v3a has had zero traffic since 08-23 · final read 2026-09-01 (window 2026-08-20 → 2026-09-01)
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
CONCLUDED — ship v5a at 100.0% (run 2026-08-30-camp47); v5a is now the control · final read 2026-09-01 (window 2026-08-26 → 2026-09-01)
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
superseded by the v5a series; day-14 stop-loss passed 2026-09-02 · final read 2026-09-01 (window 2026-08-19 → 2026-09-01)
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
DECIDED 2026-09-07 — owner switched the CC rotation to v2 (99.9% confidence, +50% $/checkout start at the time). v1 has taken zero orders since 2026-09-07 14:08 (CC clock). · final read 2026-09-08 (window 2026-09-02 → 2026-09-08)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
VitalTac flashlight
PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
DECIDED 2026-09-18 — Legacy PayPal (v4) adopted fleet-wide: 14.8% conversion, $17.36 per checkout view vs Direct 12.6% / $13.23; 99.8% win probability (owner rule 2026-09-18). · final read 2026-09-16 (window 2026-09-16 → 2026-09-16)
startspaidCVR$/startAOV
v2 🏆000.0%$0.00$0.00
v4000.0%$0.00$0.00
VitalTac flashlight
Checkout design: v3 (Pixiu-style) vs v2 (current)
ENDED 2026-09-18 — v2 kept (funnel registry). It was paused 2026-09-15 for the PayPal Direct-vs-Legacy test. · final read 2026-09-16 (window 2026-09-01 → 2026-09-16)
startspaidCVR$/startAOV
v3 🏆1470108073.5%$87.38$118.94
v21786129372.4%$84.51$116.73
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
DECIDED 2026-09-09 — owner approved shipping advco (advertorial → checkout) to 100%. Called at 88.7% confidence / +13% ($89.95 vs $79.62 per person) — an owner business call, below the 95% bar. ?ft=advsales retained for QA. · final read 2026-09-16 (window 2026-09-02 → 2026-09-16)
startspaidCVR$/startAOV
advco 🏆77858675.3%$91.17$121.05
advsales19614473.5%$80.27$109.25
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
DECIDED 2026-09-07 — owner approved shipping v2 to 100% (99.8% confidence, +41% $/checkout start). v3 retired to QA-only (?cv=v3). · final read 2026-09-16 (window 2026-09-02 → 2026-09-16)
startspaidCVR$/startAOV
v2 🏆44931971.0%$124.31$174.97
v3896876.4%$112.40$147.11
