Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-10 12:10 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-10, 12:10 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-09 (CC day) · refreshed 2026-09-10, 12:10 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 8/14
v4 ahead
58% sure (need 95%)
DRAW
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 8/14
v2 ahead
94% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 8/14
v2 ahead
64% sure (need 95%)
KEEP RUNNING
EARLY
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 8/14
v3 ahead
78% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 9/14
v5b ahead
61% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 10/14
v3 ahead
61% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
8 complete days of data
Updated 7 minutes ago · 2026-09-10 12:03 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 8 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 45% / v2.1a 55% — even ✓
6,025ad clicks (fb → funnel)
$2.43RPC — rev per ad click
$1.94cost per click
+$0.49margin per click
1.25×ROAS (tracked campaigns)
$30,124.33revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($14,643.78) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $30,124.33 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 221 |
| paid orders | 128 |
| form→sale rate | 57.9% |
| tried to pay (card/PayPal) | 69% |
| card approval (the bank) | 77% · 25 declined |
| $ / checkout start | $62.11 |
| AOV | $107.24 |
| revenue (window) | $13,727.21 |
| upsell take | 42% |
paid 128/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 271 |
| paid orders | 140 |
| form→sale rate | 51.7% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 69% · 43 declined |
| $ / checkout start | $60.51 |
| AOV | $117.12 |
| revenue (window) | $16,397.12 |
| upsell take | 59% |
paid 140/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
v4 is ahead · we are 58.2% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $62.11 per checkout start vs $60.51 — a 3% gap. It wins on conversion — 58% of starts buy vs 52% — even though its orders are smaller ($107.24 vs $117.12 AOV). Why: card approval is close (77% vs 69%), so this is the page working rather than bank luck; v2.1a upsells better (59% vs 42%) but not enough to close the gap. Based on 268 paid orders across 8 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 2.7% apart at 58% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (Checkout Champ — you do this one): CC → campaign 167 → page rotation: switch off
end aether-167-checkout-v4, ship v4 (or name the simpler page) and free the slot for a real challenger.To end it (Checkout Champ — you do this one): CC → campaign 167 → page rotation: switch off
Aether - 167 - Checkout - v2.1a and leave Aether - 167 - Checkout - v4 taking 100%.Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
8 complete days of data
Updated 7 minutes ago · 2026-09-10 12:03 GMT+7STRONG LEAN
first-ever checkout challenger (v2) vs the original v1 · window: 8 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 50% / v1 50% — even ✓
$9,421.90revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 62 |
| paid orders | 41 |
| form→sale rate | 66.1% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 69% · 8 declined |
| $ / checkout start | $88.69 |
| AOV | $134.12 |
| revenue (window) | $5,498.74 |
| upsell take | 61% |
paid 41/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 62 |
| paid orders | 38 |
| form→sale rate | 61.3% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 83% · 3 declined |
| $ / checkout start | $63.28 |
| AOV | $103.24 |
| revenue (window) | $3,923.16 |
| upsell take | 45% |
paid 38/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
v2 is ahead · we are 94.1% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $88.69 per checkout start vs $63.28 — a 40% gap. It wins on conversion: 66% of starts buy vs 61%, and its orders are bigger too ($134.12 vs $103.24). Why: card approval is close (69% vs 83%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (79% vs 68%); v2 also upsells better (61% vs 45%). Based on 79 paid orders across 8 complete days — not yet enough to call.KEEP RUNNING
confidence 94.1% of 95% · 38 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
8 complete days of data
Updated 7 minutes ago · 2026-09-10 12:03 GMT+7EARLY
new v2 checkout vs the v1.1 control · window: 8 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
5,306ad clicks (fb → funnel)
$1.92RPC — rev per ad click
$2.01cost per click
−$0.09margin per click
0.95×ROAS (tracked campaigns)
$13,193.40revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($10,199.24) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 106 |
| paid orders | 65 |
| form→sale rate | 61.3% |
| tried to pay (card/PayPal) | 75% |
| card approval (the bank) | 73% · 15 declined |
| $ / checkout start | $53.76 |
| AOV | $87.67 |
| revenue (window) | $5,698.84 |
| upsell take | 46% |
paid 65/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 147 |
| paid orders | 77 |
| form→sale rate | 52.4% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 58% · 21 declined |
| $ / checkout start | $50.98 |
| AOV | $97.33 |
| revenue (window) | $7,494.56 |
| upsell take | 55% |
paid 77/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
v2 is ahead · we are 64.4% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $53.76 per checkout start vs $50.98 — a 5% gap. It wins on conversion — 61% of starts buy vs 52% — even though its orders are smaller ($87.67 vs $97.33 AOV). Why: card approval is close (73% vs 58%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (75% vs 67%). Based on 142 paid orders across 8 complete days — not yet enough to call.KEEP RUNNING
confidence 64.4% of 95% · 65 of 100 paid in the smaller arm
~5 more days to the 100-paid floor (≈ 2026-09-15).
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
8 complete days of data
Updated 6 minutes ago · 2026-09-10 12:04 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 8 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances
11,824ad clicks (fb → funnel)
$2.51RPC — rev per ad click
$2.42cost per click
+$0.09margin per click
1.04×ROAS (tracked campaigns)
$21,957.51revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($29,639.98) and clicks via RedTrack "trusthappytoday.com" (6 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $21,957.51 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 186 |
| paid orders | 111 |
| form→sale rate | 59.7% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 69% · 37 declined |
| $ / checkout start | $50.58 |
| AOV | $84.76 |
| revenue (window) | $9,408.44 |
| upsell take | 43% |
paid 111/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 271 |
| paid orders | 150 |
| form→sale rate | 55.4% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 76% · 33 declined |
| $ / checkout start | $46.31 |
| AOV | $83.66 |
| revenue (window) | $12,549.07 |
| upsell take | 45% |
paid 150/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
v3 is ahead · we are 77.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $50.58 per checkout start vs $46.31 — a 9% gap. It wins on conversion: 60% of starts buy vs 55%, and its orders are bigger too ($84.76 vs $83.66). Why: card approval is close (69% vs 76%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (80% vs 68%). Based on 261 paid orders across 8 complete days — not yet enough to call.KEEP RUNNING
confidence 77.7% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
9 complete days of data
Updated 8 minutes ago · 2026-09-10 12:02 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 9 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 32% — even ✓
8,742ad clicks (fb → funnel)
$2.13RPC — rev per ad click
$1.69cost per click
+$0.44margin per click
1.26×ROAS (tracked campaigns)
$68,916.36revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($18,649.34) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $68,916.36 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 559 |
| paid orders | 224 |
| form→sale rate | 40.1% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 63% · 129 declined |
| $ / checkout start | $42.10 |
| AOV | $105.06 |
| revenue (window) | $23,533.77 |
| upsell take | 40% |
paid 224/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 545 |
| paid orders | 227 |
| form→sale rate | 41.7% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 65% · 122 declined |
| $ / checkout start | $41.30 |
| AOV | $99.15 |
| revenue (window) | $22,507.77 |
| upsell take | 32% |
paid 227/100
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 528 |
| paid orders | 215 |
| form→sale rate | 40.7% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 63% · 125 declined |
| $ / checkout start | $43.32 |
| AOV | $106.39 |
| revenue (window) | $22,874.82 |
| upsell take | 38% |
paid 215/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
v5b is ahead · we are 60.9% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $43.32 per checkout start vs $42.10 — a 3% gap. It wins on order size: $106.39 average order vs $105.06, with conversion about level (41% vs 40%). Based on 439 paid orders across 9 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
10 complete days of data
Updated 5 minutes ago · 2026-09-10 12:05 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 10 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-10. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 50% / v2 50% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
17,450ad clicks (fb → funnel)
$4.22RPC — rev per ad click
$3.19cost per click
+$1.03margin per click
1.32×ROAS (tracked campaigns)
$106,991.37revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($73,679.85) and clicks via RedTrack "vitaltac" (14 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $106,991.37 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 3775 |
| checkout starts | 596 |
| paid orders | 443 |
| TRUE CVR (paid/views) | 11.7% |
| $ per page view | $14.26 |
| view → form start | 16% |
| form→sale rate | 74.3% |
| tried to pay (card/PayPal) | 91% |
| card approval (the bank) | 70% · 72 declined |
| PayPal share of orders | 60% |
| $ / checkout start | $90.31 |
| AOV | $121.50 |
| revenue (window) | $53,822.82 |
| PayPal orders | 357 |
paid 443/100
open page ↗
v2
| page views | 3764 |
| checkout starts | 597 |
| paid orders | 456 |
| TRUE CVR (paid/views) | 12.1% |
| $ per page view | $14.13 |
| view → form start | 16% |
| form→sale rate | 76.4% |
| tried to pay (card/PayPal) | 90% |
| card approval (the bank) | 77% · 67 declined |
| PayPal share of orders | 52% |
| $ / checkout start | $89.06 |
| AOV | $116.60 |
| revenue (window) | $53,168.55 |
| PayPal orders | 311 |
paid 456/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
v3 is ahead · we are 61.1% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $90.31 per checkout start vs $89.06 — a 1% gap. It wins on order size: $121.50 average order vs $116.60, with conversion about level (74% vs 76%). Why: card approval is close (70% vs 77%), so this is the page working rather than bank luck. Based on 899 paid orders across 10 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 1.4% apart at 61% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆23516971.9%$88.68$123.31
advsales19614473.5%$80.39$109.42
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆26119976.2%$139.56$183.05
v3896876.4%$114.09$149.33