Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-05 10:50 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-05, 10:50 (GMT+7). Daily buckets are CC accounting days.
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 3 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-03. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 53% / v2.1a 47% — even ✓
| page views | collecting… |
| checkout starts | 39 |
| paid orders | 24 |
| form→sale rate | 61.5% |
| tried to pay (card/PayPal) | 82% |
| card approval (the bank) | 60% · 8 declined |
| $ / checkout start | $59.27 |
| AOV | $96.31 |
| revenue (window) | $2,311.44 |
| upsell take | 42% |
| page views | collecting… |
| checkout starts | 35 |
| paid orders | 13 |
| form→sale rate | 37.1% |
| tried to pay (card/PayPal) | 60% |
| card approval (the bank) | 58% · 8 declined |
| $ / checkout start | $34.91 |
| AOV | $93.99 |
| revenue (window) | $1,221.91 |
| upsell take | 62% |
card-submit 82% vs 60% (the page's job) · upsell take 42% vs 62%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 94.8%) and 100 paid/arm (at 13).
Solvane™ bracelet (neuropathy) checkout page
first-ever checkout challenger (v2) vs the original v1 · window: 3 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-03. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 54% / v1 46% — even ✓
| page views | collecting… |
| checkout starts | 15 |
| paid orders | 10 |
| form→sale rate | 66.7% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 57% · 3 declined |
| $ / checkout start | $105.81 |
| AOV | $158.71 |
| revenue (window) | $1,587.10 |
| upsell take | 70% |
| page views | collecting… |
| checkout starts | 13 |
| paid orders | 10 |
| form→sale rate | 76.9% |
| tried to pay (card/PayPal) | 77% |
| card approval (the bank) | 100% · 0 declined |
| $ / checkout start | $76.85 |
| AOV | $99.91 |
| revenue (window) | $999.10 |
| upsell take | 40% |
card-submit 87% vs 77% (the page's job) · AOV $158.71 vs $99.91 · upsell take 70% vs 40%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 80.1%) and 100 paid/arm (at 10).
Larkspur™ checkout page
first-ever checkout challenger (v2) vs the original v1 · window: 3 complete CC days — from 2026-09-02 23:56 (GMT+7) (both pages live together) through end of 2026-09-03. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 43% / v1 57% — even ✓
| page views | collecting… |
| checkout starts | 9 |
| paid orders | 7 |
| form→sale rate | 77.8% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 67% · 2 declined |
| $ / checkout start | $59.74 |
| AOV | $76.81 |
| revenue (window) | $537.67 |
| upsell take | 14% |
| page views | collecting… |
| checkout starts | 12 |
| paid orders | 7 |
| form→sale rate | 58.3% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 83% · 1 declined |
| $ / checkout start | $39.89 |
| AOV | $68.38 |
| revenue (window) | $478.67 |
| upsell take | 29% |
card-submit 100% vs 67% (the page's job) · AOV $76.81 vs $68.38 · upsell take 14% vs 29%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 87.0%) and 100 paid/arm (at 7).
Schorl bracelet checkout page
new v2 checkout vs the v1.1 control · window: 3 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-03. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 41% / v1.1 59% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 23 |
| paid orders | 14 |
| form→sale rate | 60.9% |
| tried to pay (card/PayPal) | 70% |
| card approval (the bank) | 83% · 2 declined ⚠ |
| $ / checkout start | $60.71 |
| AOV | $99.74 |
| revenue (window) | $1,396.34 |
| upsell take | 43% |
| page views | collecting… |
| checkout starts | 33 |
| paid orders | 19 |
| form→sale rate | 57.6% |
| tried to pay (card/PayPal) | 85% |
| card approval (the bank) | 47% · 9 declined ⚠ |
| $ / checkout start | $62.38 |
| AOV | $108.34 |
| revenue (window) | $2,058.39 |
| upsell take | 58% |
card-submit 85% vs 70% (the page's job) · upsell take 58% vs 43% · ⚠ approval rates differ significantly between arms — bank/gateway noise, treat the money gap with caution. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 53.6%) and 100 paid/arm (at 14).
Anti-Smoking Bracelet™ checkout page
new v3 checkout vs the v2 control · window: 3 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-03. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 44% / v2 56% — even ✓
| page views | collecting… |
| checkout starts | 75 |
| paid orders | 41 |
| form→sale rate | 54.7% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 63% · 19 declined |
| $ / checkout start | $42.54 |
| AOV | $77.81 |
| revenue (window) | $3,190.40 |
| upsell take | 41% |
| page views | collecting… |
| checkout starts | 96 |
| paid orders | 47 |
| form→sale rate | 49.0% |
| tried to pay (card/PayPal) | 64% |
| card approval (the bank) | 70% · 14 declined |
| $ / checkout start | $43.40 |
| AOV | $88.64 |
| revenue (window) | $4,166.07 |
| upsell take | 49% |
card-submit 64% vs 80% (the page's job) · AOV $88.64 vs $77.81. ~5 more days to the 100-paid floor (≈ 2026-09-10).
→ Keep running — need ≥95% (at 54.9%) and 100 paid/arm (at 41).
Pixiu Mantra Ring checkout page
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 4 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-03. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 32% / v5c 34% / v5b 33% — even ✓
| page views | collecting… |
| checkout starts | 150 |
| paid orders | 62 |
| form→sale rate | 41.3% |
| tried to pay (card/PayPal) | 69% |
| approval (the bank) | 60% · 41 declined |
| $ / checkout start | $40.04 |
| AOV | $96.86 |
| revenue (window) | $6,005.41 |
| upsell take | 32% |
| page views | collecting… |
| checkout starts | 160 |
| paid orders | 71 |
| form→sale rate | 44.4% |
| tried to pay (card/PayPal) | 68% |
| approval (the bank) | 66% · 37 declined |
| $ / checkout start | $48.31 |
| AOV | $108.88 |
| revenue (window) | $7,730.27 |
| upsell take | 35% |
| page views | collecting… |
| checkout starts | 156 |
| paid orders | 67 |
| form→sale rate | 42.9% |
| tried to pay (card/PayPal) | 67% |
| approval (the bank) | 64% · 38 declined |
| $ / checkout start | $42.51 |
| AOV | $98.98 |
| revenue (window) | $6,631.46 |
| upsell take | 33% |
v5c makes $48.31 per checkout start vs $42.51 (v5b) and $40.04 (v5a). ~3 more days to the 100-paid floor (≈ 2026-09-08).
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
→ Keep running — need ≥95% on winner-vs-runner-up (at 75.7%) and 100 paid/arm (at 62).
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 4 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 51% / v2 49% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
| page views | 784 |
| checkout starts | 114 |
| paid orders | 81 |
| TRUE CVR (paid/views) | 10.3% |
| $ per page view | $12.74 |
| view → form start | 15% |
| form→sale rate | 71.1% |
| tried to pay (card/PayPal) | 97% |
| card approval (the bank) | 62% · 25 declined ⚠ |
| PayPal share of orders | 42% |
| $ / checkout start | $87.58 |
| AOV | $123.27 |
| revenue (window) | $9,984.51 |
| PayPal orders | 48 |
| page views | 786 |
| checkout starts | 109 |
| paid orders | 86 |
| TRUE CVR (paid/views) | 10.9% |
| $ per page view | $12.20 |
| view → form start | 14% |
| form→sale rate | 78.9% |
| tried to pay (card/PayPal) | 94% |
| card approval (the bank) | 80% · 14 declined ⚠ |
| PayPal share of orders | 35% |
| $ / checkout start | $87.94 |
| AOV | $111.46 |
| revenue (window) | $9,585.40 |
| PayPal orders | 38 |
AOV $111.46 vs $123.27 · PayPal mix 38 vs 48 orders · declines 16 vs 30 · ⚠ approval rates differ significantly between arms — bank/gateway noise, treat the money gap with caution. ~1 more day to the 100-paid floor (≈ 2026-09-06).
→ Keep running — need ≥95% (at 51.3%) and 100 paid/arm (at 81).
GhostWing drone checkout page
v3 = Pixiu-v5c reskin vs v2 (v1 design); both arms carry PayPal Express; sticky 50/50 (localStorage gw_cv) · window: 3 complete CC days — from 2026-09-02 11:29 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 46% / v3 54% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
| page views | 399 |
| checkout starts | 23 |
| paid orders | 22 |
| TRUE CVR (paid/views) | 5.5% |
| $ per page view | $11.04 |
| view → form start | 6% |
| form→sale rate | 95.7% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 90% · 1 declined |
| PayPal share of orders | 57% |
| $ / checkout start | $191.49 |
| AOV | $200.19 |
| revenue (window) | $4,404.16 |
| PayPal orders | 13 |
| page views | 391 |
| checkout starts | 27 |
| paid orders | 19 |
| TRUE CVR (paid/views) | 4.9% |
| $ per page view | $7.58 |
| view → form start | 7% |
| form→sale rate | 70.4% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 69% · 5 declined |
| PayPal share of orders | 41% |
| $ / checkout start | $109.84 |
| AOV | $156.09 |
| revenue (window) | $2,965.72 |
| PayPal orders | 11 |
AOV $200.19 vs $156.09 · declines 1 vs 8. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 99.7%) and 100 paid/arm (at 19).
InfiniteFi advertorial page
path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · window: 3 complete CC days — from 2026-09-02 17:45 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share advco 52% / advsales 48% — even ✓
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
| people on this route | 441 |
| reached checkout | 16 |
| purchased | 16 |
| route CVR (bought ÷ people) | 3.6% |
| revenue (equal traffic) | $2,210.80 |
| AOV | $138.17 |
| PayPal orders | 8 |
| people on this route | 357 |
| reached checkout | 15 |
| purchased | 13 |
| route CVR (bought ÷ people) | 3.6% |
| revenue (equal traffic) | $1,171.43 |
| AOV | $90.11 |
| PayPal orders | 7 |
the advco route made $2,210.80 vs $1,171.43 on equal traffic (16 vs 13 paid). at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 98.9%) and 100 paid/arm (at 13).