Split Test Board

Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-07 09:29 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-07, 10:11 (GMT+7). Daily buckets are CC accounting days.

Data window: complete Checkout Champ days only, ending 2026-09-05 (CC day) · refreshed 2026-09-07, 10:11 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant checkout Checkout page: v4 (new) vs v2.1a (control) Day 5/14 v4 ahead 90% sure (need 95%) EARLY Solvane™ bracelet (neuropathy) checkout Checkout page: v2 (new) vs v1 (control) Day 5/14 v2 ahead 91% sure (need 95%) STRONG LEAN Larkspur™ checkout Checkout page: v2 (new) vs v1 (control) Day 5/14 v2 ahead 88% sure (need 95%) EARLY Schorl bracelet checkout Checkout page: v2 (new) vs v1.1 (control) Day 5/14 v2 ahead 65% sure (need 95%) EARLY Anti-Smoking Bracelet™ checkout Checkout page: v3 (new) vs v2 (control) Day 5/14 v3 ahead 84% sure (need 95%) EARLY Pixiu Mantra Ring checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split Day 6/14 v5c ahead 70% sure (need 95%) STRONG LEAN VitalTac flashlight checkout Checkout design: v3 (Pixiu-style) vs v2 (current) Day 6/14 v3 ahead 56% sure (need 95%) STRONG LEAN GhostWing drone checkout Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal Day 5/14 v2 ahead 100% sure (need 95%) STRONG LEAN InfiniteFi advertorial Funnel path: straight to checkout (advco) vs via sales page (advsales) Day 5/14 advco ahead 99% sure (need 95%) STRONG LEAN

CC-hosted checkouts (CartClick)

Aether™ pendant checkout page

Checkout page: v4 (new) vs v2.1a (control)
camp 167 · CartClick · CC-hosted
Both pages live together: day 5 of 14EARLY

new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 5 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v4 48% / v2.1a 52% — even ✓

1,502ad clicks (fb → funnel)
$2.26RPC — rev per ad click
$1.67cost per click
+$0.59margin per click
1.35×ROAS (tracked campaigns)
$9,838.10revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($3,395.11) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $9,838.10 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
Aether - 167 - Checkout - v4
v4 ⭐
page viewscollecting…
checkout starts82
paid orders53
form→sale rate64.6%
tried to pay (card/PayPal)79%
card approval (the bank)74% · 12 declined
$ / checkout start$65.29
AOV$101.02
revenue (window)$5,353.89
upsell take45%
paid 53/100
open page ↗
Aether - 167 - Checkout - v2.1a
v2.1a
page viewscollecting…
checkout starts88
paid orders43
form→sale rate48.9%
tried to pay (card/PayPal)66%
card approval (the bank)69% · 15 declined
$ / checkout start$50.96
AOV$104.28
revenue (window)$4,484.21
upsell take53%
paid 43/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
v4 is ahead · we are 89.7% sure (a winner is called at 95%)

card-submit 79% vs 66% (the page's job). ~7 more days to the 100-paid floor (≈ 2026-09-14).

→ Keep running — need ≥95% (at 89.7%) and 100 paid/arm (at 43).

Solvane™ bracelet (neuropathy) checkout page

Checkout page: v2 (new) vs v1 (control)
camp 209 · CartClick · CC-hosted
Both pages live together: day 5 of 14STRONG LEAN

first-ever checkout challenger (v2) vs the original v1 · window: 5 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v2 52% / v1 48% — even ✓

$5,707.26revenue — these pages (CC orders)
RPC (no click source wired)
Solvane™ - 209 - Checkout - v2
v2 ⭐
page viewscollecting…
checkout starts37
paid orders26
form→sale rate70.3%
tried to pay (card/PayPal)84%
card approval (the bank)67% · 5 declined
$ / checkout start$93.61
AOV$133.21
revenue (window)$3,463.44
upsell take58%
paid 26/100
open page ↗
Solvane™ - 209 - Checkout - v1
v1
page viewscollecting…
checkout starts34
paid orders23
form→sale rate67.6%
tried to pay (card/PayPal)74%
card approval (the bank)91% · 1 declined
$ / checkout start$65.99
AOV$97.56
revenue (window)$2,243.82
upsell take39%
paid 23/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
v2 is ahead · we are 91.4% sure (a winner is called at 95%)

card-submit 84% vs 74% (the page's job) · AOV $133.21 vs $97.56 · upsell take 58% vs 39%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.

→ Keep running — need ≥95% (at 91.4%) and 100 paid/arm (at 23).

Larkspur™ checkout page

Checkout page: v2 (new) vs v1 (control)
camp 207 · CartClick · CC-hosted
Both pages live together: day 5 of 14EARLY

first-ever checkout challenger (v2) vs the original v1 · window: 5 complete CC days — from 2026-09-02 23:56 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v2 41% / v1 59% — ⚠ uneven — read with caution until it balances

$4,315.22revenue — these pages (CC orders)
RPC (no click source wired)
Larkspur™ - 207 - Checkout - v2
v2 ⭐
page viewscollecting…
checkout starts38
paid orders30
form→sale rate78.9%
tried to pay (card/PayPal)92%
card approval (the bank)74% · 5 declined
$ / checkout start$52.28
AOV$66.22
revenue (window)$1,986.49
upsell take23%
paid 30/100
open page ↗
Larkspur™ - 207 - Checkout - v1
v1
page viewscollecting…
checkout starts54
paid orders33
form→sale rate61.1%
tried to pay (card/PayPal)74%
card approval (the bank)76% · 7 declined
$ / checkout start$43.12
AOV$70.57
revenue (window)$2,328.73
upsell take27%
paid 33/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
v2 is ahead · we are 87.7% sure (a winner is called at 95%)

card-submit 92% vs 74% (the page's job). at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.

→ Keep running — need ≥95% (at 87.7%) and 100 paid/arm (at 30).

Schorl bracelet checkout page

Checkout page: v2 (new) vs v1.1 (control)
camp 145 · CartClick · CC-hosted
Both pages live together: day 5 of 14EARLY

new v2 checkout vs the v1.1 control · window: 5 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v2 43% / v1.1 57% — even ✓

2,066ad clicks (fb → funnel)
$2.03RPC — rev per ad click
$2.23cost per click
−$0.20margin per click
0.91×ROAS (tracked campaigns)
$6,848.51revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($4,187.02) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $6,848.51 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
Schorl - 145 - Checkout - v2
v2 ⭐
page viewscollecting…
checkout starts55
paid orders32
form→sale rate58.2%
tried to pay (card/PayPal)75%
card approval (the bank)72% · 9 declined
$ / checkout start$55.58
AOV$95.53
revenue (window)$3,056.92
upsell take53%
paid 32/100
open page ↗
Schorl - 145 - Checkout - v1.1
v1.1
page viewscollecting…
checkout starts74
paid orders39
form→sale rate52.7%
tried to pay (card/PayPal)70%
card approval (the bank)55% · 13 declined
$ / checkout start$51.24
AOV$97.22
revenue (window)$3,791.59
upsell take51%
paid 39/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
v2 is ahead · we are 65.1% sure (a winner is called at 95%)

difference within noise so far. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.

→ Keep running — need ≥95% (at 65.1%) and 100 paid/arm (at 32).

Anti-Smoking Bracelet™ checkout page

Checkout page: v3 (new) vs v2 (control)
camp 67 · CartClick · CC-hosted
Both pages live together: day 5 of 14EARLY

new v3 checkout vs the v2 control · window: 5 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances

7,949ad clicks (fb → funnel)
$2.27RPC — rev per ad click
$2.53cost per click
−$0.26margin per click
0.90×ROAS (tracked campaigns)
$11,744.64revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($18,068.77) and clicks via RedTrack "trusthappytoday.com" (6 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $11,744.64 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
Anti Smoking - 65 - Checkout - v3
v3 ⭐
page viewscollecting…
checkout starts111
paid orders67
form→sale rate60.4%
tried to pay (card/PayPal)80%
card approval (the bank)72% · 21 declined
$ / checkout start$47.25
AOV$78.28
revenue (window)$5,244.65
upsell take34%
paid 67/100
open page ↗
Anti Smoking - 65 - Checkout - v2
v2
page viewscollecting…
checkout starts159
paid orders80
form→sale rate50.3%
tried to pay (card/PayPal)65%
card approval (the bank)71% · 23 declined
$ / checkout start$40.88
AOV$81.25
revenue (window)$6,499.99
upsell take44%
paid 80/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
v3 is ahead · we are 84.2% sure (a winner is called at 95%)

card-submit 80% vs 65% (the page's job). ~3 more days to the 100-paid floor (≈ 2026-09-10).

→ Keep running — need ≥95% (at 84.2%) and 100 paid/arm (at 67).

Pixiu Mantra Ring checkout page

Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
camp 47 · CartClick · CC-hosted
Both pages live together: day 6 of 14STRONG LEAN

two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 6 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-05. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v5a 34% / v5c 35% / v5b 31% — even ✓

4,209ad clicks (fb → funnel)
$2.15RPC — rev per ad click
$1.72cost per click
+$0.44margin per click
1.26×ROAS (tracked campaigns)
$34,215.35revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($9,064.29) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $34,215.35 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
Pixiu - Checkout - v5a
v5a
page viewscollecting…
checkout starts277
paid orders118
form→sale rate42.6%
tried to pay (card/PayPal)68%
approval (the bank)63% · 69 declined
$ / checkout start$40.43
AOV$94.91
revenue (window)$11,199.72
upsell take34%
paid 118/100
open page ↗
Pixiu - Checkout - v5c
v5c ⭐
page viewscollecting…
checkout starts288
paid orders126
form→sale rate43.8%
tried to pay (card/PayPal)67%
approval (the bank)65% · 68 declined
$ / checkout start$43.75
AOV$100.01
revenue (window)$12,601.01
upsell take31%
paid 126/100
open page ↗
Pixiu - Checkout - v5b
v5b
page viewscollecting…
checkout starts257
paid orders107
form→sale rate41.6%
tried to pay (card/PayPal)65%
approval (the bank)64% · 61 declined
$ / checkout start$40.52
AOV$97.33
revenue (window)$10,414.62
upsell take35%
paid 107/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
v5c is ahead · we are 70.3% sure (a winner is called at 95%)

v5c makes $43.75 per checkout start vs $40.52 (v5b) and $40.43 (v5a). paid floor met.

3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).

→ Keep running — need ≥95% on winner-vs-runner-up (at 70.3%) and 100 paid/arm (at 107).

Self-hosted funnels (Trust Apollo)

VitalTac flashlight checkout page

Checkout design: v3 (Pixiu-style) vs v2 (current)
camp 1 · Trust Apollo · self-hosted (getvitaltac.com)
Both pages live together: day 6 of 14STRONG LEAN

v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 6 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v3 51% / v2 49% — even ✓

PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.

7,696ad clicks (fb → funnel)
$3.68RPC — rev per ad click
$2.93cost per click
+$0.75margin per click
1.26×ROAS (tracked campaigns)
$42,384.80revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($28,305.12) and clicks via RedTrack "vitaltac" (10 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $42,384.80 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3
v3 ⭐
page views1802
checkout starts236
paid orders175
TRUE CVR (paid/views)9.7%
$ per page view$12.16
view → form start13%
form→sale rate74.2%
tried to pay (card/PayPal)95%
card approval (the bank)67% · 37 declined ⚠
PayPal share of orders52%
$ / checkout start$92.86
AOV$125.23
revenue (window)$21,915.49
PayPal orders123
paid 175/100
open page ↗
v2
v2
page views1787
checkout starts223
paid orders174
TRUE CVR (paid/views)9.7%
$ per page view$11.45
view → form start12%
form→sale rate78.0%
tried to pay (card/PayPal)92%
card approval (the bank)80% · 25 declined ⚠
PayPal share of orders43%
$ / checkout start$91.79
AOV$117.64
revenue (window)$20,469.31
PayPal orders96
paid 174/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
v3 is ahead · we are 56.1% sure (a winner is called at 95%)

PayPal mix 123 vs 96 orders · declines 49 vs 31 · ⚠ approval rates differ significantly between arms — bank/gateway noise, treat the money gap with caution. paid floor met.

→ Keep running — need ≥95% (at 56.1%) and 100 paid/arm (at 174).

GhostWing drone checkout page

Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
camp 42 · Trust Apollo · self-hosted (secure.buyghostwing.com)
Both pages live together: day 5 of 14STRONG LEAN

v3 = Pixiu-v5c reskin vs v2 (v1 design); both arms carry PayPal Express; sticky 50/50 (localStorage gw_cv) · window: 5 complete CC days — from 2026-09-02 11:29 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share v2 56% / v3 44% — even ✓

PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.

$21,069.78revenue — these pages (CC orders)
RPC (no click source wired)
v2
v2 ⭐
page views922
checkout starts80
paid orders67
TRUE CVR (paid/views)7.3%
$ per page view$14.59
view → form start9%
form→sale rate83.8%
tried to pay (card/PayPal)94%
card approval (the bank)76% · 8 declined
PayPal share of orders59%
$ / checkout start$168.20
AOV$200.84
revenue (window)$13,456.21
PayPal orders47
paid 67/100
open page ↗
v3
v3
page views873
checkout starts64
paid orders50
TRUE CVR (paid/views)5.7%
$ per page view$8.72
view → form start7%
form→sale rate78.1%
tried to pay (card/PayPal)95%
card approval (the bank)82% · 6 declined
PayPal share of orders48%
$ / checkout start$118.96
AOV$152.27
revenue (window)$7,613.57
PayPal orders31
paid 50/100
open page ↗
Paid orders per day (v2 v3)
09-02
09-03
09-04
09-05
v2 is ahead · we are 99.8% sure (a winner is called at 95%)

AOV $200.84 vs $152.27 · PayPal mix 47 vs 31 orders · declines 8 vs 11. ~5 more days to the 100-paid floor (≈ 2026-09-12).

→ Keep running — need ≥95% (at 99.8%) and 100 paid/arm (at 50).

InfiniteFi advertorial page

Funnel path: straight to checkout (advco) vs via sales page (advsales)
camp 109 · Trust Apollo · self-hosted (offer.tryinfinitefi.com)
Both pages live together: day 5 of 14STRONG LEAN

path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · window: 5 complete CC days — from 2026-09-02 17:45 (GMT+7) (both pages live together) through end of 2026-09-07. Today is never counted; CC-hosted and self-hosted cards use this same rule.

Split check: traffic share advco 44% / advsales 56% — even ✓

Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.

920ad clicks (fb → funnel)
$3.55RPC — rev per ad click
$1.76cost per click
+$1.79margin per click
2.02×ROAS (tracked campaigns)
$6,834.60revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($3,269.76) and clicks via RedTrack "tryinfinitefi.com" (1 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $6,834.60 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the equal-traffic revenue columns.
advco
advco ⭐
people on this route2843
reached checkout36
purchased29
route CVR (bought ÷ people)1.0%
revenue (equal traffic)$3,782.12
AOV$130.42
PayPal orders17
paid 29/100
open page ↗
advsales
advsales
people on this route2707
reached checkout45
purchased33
route CVR (bought ÷ people)1.2%
revenue (equal traffic)$3,052.48
AOV$92.50
PayPal orders22
paid 33/100
open page ↗
Paid orders per day (advco advsales)
09-02
09-03
09-04
09-05
advco is ahead · we are 98.6% sure (a winner is called at 95%)

the advco route made $3,782.12 vs $3,052.48 on equal traffic (29 vs 33 paid). at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.

→ Keep running — need ≥95% (at 98.6%) and 100 paid/arm (at 29).

Decided — final results

Aether checkout v2.1a vs v3a

DECIDED for v2.1a (D-007, P=99.9%); v3a has had zero traffic since 08-23 · final read 2026-09-01 (window 2026-08-20 → 2026-09-01)
DECIDED · 99.9%
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51

Pixiu checkout v3a vs v5a

CONCLUDED — ship v5a at 100.0% (run 2026-08-30-camp47); v5a is now the control · final read 2026-09-01 (window 2026-08-26 → 2026-09-01)
DECIDED · 100.0%
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81

Pixiu checkout v4a vs v3a

superseded by the v5a series; day-14 stop-loss passed 2026-09-02 · final read 2026-09-01 (window 2026-08-19 → 2026-09-01)
DECIDED · 79.5%
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23