Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-09 12:14 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-09, 23:46 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-08 (CC day) · refreshed 2026-09-09, 23:46 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 7/14
v4 ahead
69% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 7/14
v2 ahead
87% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 7/14
v2 ahead
70% sure (need 95%)
KEEP RUNNING
EARLY
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 7/14
v3 ahead
77% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 8/14
v5b ahead
52% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 9/14
v3 ahead
64% sure (need 95%)
INVALID
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
7 complete days of data
Updated 12 hours ago · 2026-09-09 12:05 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 7 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
4,193ad clicks (fb → funnel)
$2.49RPC — rev per ad click
$1.83cost per click
+$0.66margin per click
1.36×ROAS (tracked campaigns)
$24,047.21revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($10,429.76) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $24,047.21 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 185 |
| paid orders | 108 |
| form→sale rate | 58.4% |
| tried to pay (card/PayPal) | 70% |
| card approval (the bank) | 76% · 21 declined |
| $ / checkout start | $62.68 |
| AOV | $107.38 |
| revenue (window) | $11,596.63 |
| upsell take | 41% |
paid 108/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 213 |
| paid orders | 105 |
| form→sale rate | 49.3% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 68% · 35 declined |
| $ / checkout start | $58.45 |
| AOV | $118.58 |
| revenue (window) | $12,450.58 |
| upsell take | 60% |
paid 105/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
v4 is ahead · we are 69.4% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $62.68 per checkout start vs $58.45 — a 7% gap. It wins on conversion — 58% of starts buy vs 49% — even though its orders are smaller ($107.38 vs $118.58 AOV). Why: card approval is close (76% vs 68%), so this is the page working rather than bank luck; v2.1a upsells better (60% vs 41%) but not enough to close the gap. Based on 213 paid orders across 7 complete days — not yet enough to call.KEEP RUNNING
confidence 69.4% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
7 complete days of data
Updated 12 hours ago · 2026-09-09 12:05 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 7 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 50% / v1 50% — even ✓
$8,275.65revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 57 |
| paid orders | 36 |
| form→sale rate | 63.2% |
| tried to pay (card/PayPal) | 77% |
| card approval (the bank) | 68% · 8 declined |
| $ / checkout start | $82.05 |
| AOV | $129.91 |
| revenue (window) | $4,676.73 |
| upsell take | 61% |
paid 36/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 57 |
| paid orders | 34 |
| form→sale rate | 59.6% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 82% · 3 declined |
| $ / checkout start | $63.14 |
| AOV | $105.85 |
| revenue (window) | $3,598.92 |
| upsell take | 50% |
paid 34/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
v2 is ahead · we are 87.5% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $82.05 per checkout start vs $63.14 — a 30% gap. It wins on conversion: 63% of starts buy vs 60%, and its orders are bigger too ($129.91 vs $105.85). Why: card approval is close (68% vs 82%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (77% vs 67%); v2 also upsells better (61% vs 50%). Based on 70 paid orders across 7 complete days — not yet enough to call.KEEP RUNNING
confidence 87.5% of 95% · 34 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
7 complete days of data
Updated 12 hours ago · 2026-09-09 12:06 GMT+7EARLY
new v2 checkout vs the v1.1 control · window: 7 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
4,583ad clicks (fb → funnel)
$1.94RPC — rev per ad click
$2.06cost per click
−$0.12margin per click
0.94×ROAS (tracked campaigns)
$11,759.06revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($8,878.71) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 99 |
| paid orders | 60 |
| form→sale rate | 60.6% |
| tried to pay (card/PayPal) | 75% |
| card approval (the bank) | 72% · 14 declined |
| $ / checkout start | $52.74 |
| AOV | $87.01 |
| revenue (window) | $5,220.79 |
| upsell take | 45% |
paid 60/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 134 |
| paid orders | 68 |
| form→sale rate | 50.7% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 56% · 21 declined |
| $ / checkout start | $48.79 |
| AOV | $96.15 |
| revenue (window) | $6,538.27 |
| upsell take | 51% |
paid 68/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
v2 is ahead · we are 69.9% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $52.74 per checkout start vs $48.79 — a 8% gap. It wins on conversion — 61% of starts buy vs 51% — even though its orders are smaller ($87.01 vs $96.15 AOV). Why: card approval is close (72% vs 56%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (75% vs 66%). Based on 128 paid orders across 7 complete days — not yet enough to call.KEEP RUNNING
confidence 69.9% of 95% · 60 of 100 paid in the smaller arm
~5 more days to the 100-paid floor (≈ 2026-09-14).
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
7 complete days of data
Updated 12 hours ago · 2026-09-09 12:08 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 7 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances
11,433ad clicks (fb → funnel)
$2.51RPC — rev per ad click
$2.42cost per click
+$0.09margin per click
1.04×ROAS (tracked campaigns)
$22,009.32revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($28,707.26) and clicks via RedTrack "trusthappytoday.com" (6 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $22,009.32 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 185 |
| paid orders | 111 |
| form→sale rate | 60.0% |
| tried to pay (card/PayPal) | 81% |
| card approval (the bank) | 69% · 37 declined |
| $ / checkout start | $50.86 |
| AOV | $84.76 |
| revenue (window) | $9,408.44 |
| upsell take | 43% |
paid 111/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 270 |
| paid orders | 150 |
| form→sale rate | 55.6% |
| tried to pay (card/PayPal) | 69% |
| card approval (the bank) | 76% · 33 declined |
| $ / checkout start | $46.67 |
| AOV | $84.01 |
| revenue (window) | $12,600.88 |
| upsell take | 45% |
paid 150/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
v3 is ahead · we are 77.0% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $50.86 per checkout start vs $46.67 — a 9% gap. It wins on conversion: 60% of starts buy vs 56%. Why: card approval is close (69% vs 76%), so this is the page working rather than bank luck; v3 persuades more people to actually press pay (81% vs 69%). Based on 261 paid orders across 7 complete days — not yet enough to call.KEEP RUNNING
confidence 77.0% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
8 complete days of data
Updated 12 hours ago · 2026-09-09 12:05 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 8 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-08. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 33% — even ✓
7,562ad clicks (fb → funnel)
$2.04RPC — rev per ad click
$1.70cost per click
+$0.34margin per click
1.20×ROAS (tracked campaigns)
$59,617.37revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($15,437.47) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $59,617.37 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 486 |
| paid orders | 196 |
| form→sale rate | 40.3% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 63% · 113 declined |
| $ / checkout start | $41.00 |
| AOV | $101.67 |
| revenue (window) | $19,928.09 |
| upsell take | 37% |
paid 196/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 474 |
| paid orders | 203 |
| form→sale rate | 42.8% |
| tried to pay (card/PayPal) | 65% |
| approval (the bank) | 66% · 106 declined |
| $ / checkout start | $42.21 |
| AOV | $98.55 |
| revenue (window) | $20,006.33 |
| upsell take | 31% |
paid 203/100
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 463 |
| paid orders | 186 |
| form→sale rate | 40.2% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 63% · 109 declined |
| $ / checkout start | $42.51 |
| AOV | $105.82 |
| revenue (window) | $19,682.95 |
| upsell take | 38% |
paid 186/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
v5b is ahead · we are 52.3% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $42.51 per checkout start vs $41.00 — a 4% gap. It wins on order size: $105.82 average order vs $101.67, with conversion about level (40% vs 40%). Based on 382 paid orders across 8 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
9 complete days of data
Updated 5 minutes ago · 2026-09-09 23:42 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 9 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-09. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
15,578ad clicks (fb → funnel)
$4.22RPC — rev per ad click
$3.06cost per click
+$1.16margin per click
1.38×ROAS (tracked campaigns)
$84,784.61revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($65,693.76) and clicks via RedTrack "vitaltac" (11 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 2980 |
| checkout starts | 467 |
| paid orders | 345 |
| TRUE CVR (paid/views) | 11.6% |
| $ per page view | $14.10 |
| view → form start | 16% |
| form→sale rate | 73.9% |
| tried to pay (card/PayPal) | 92% |
| card approval (the bank) | 67% · 66 declined ⚠ |
| PayPal share of orders | 57% |
| $ / checkout start | $89.96 |
| AOV | $121.77 |
| revenue (window) | $42,012.34 |
| PayPal orders | 265 |
paid 345/100
open page ↗
v2
| page views | 3002 |
| checkout starts | 485 |
| paid orders | 373 |
| TRUE CVR (paid/views) | 12.4% |
| $ per page view | $14.25 |
| view → form start | 16% |
| form→sale rate | 76.9% |
| tried to pay (card/PayPal) | 91% |
| card approval (the bank) | 77% · 55 declined ⚠ |
| PayPal share of orders | 50% |
| $ / checkout start | $88.19 |
| AOV | $114.67 |
| revenue (window) | $42,772.27 |
| PayPal orders | 241 |
paid 373/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
v3 is ahead · we are 63.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $89.96 per checkout start vs $88.19 — a 2% gap. It wins on order size: $121.77 average order vs $114.67, with conversion about level (74% vs 77%). Why: ⚠ card approval differs a lot (67% vs 77%) — a page cannot move a bank, so treat this gap as gateway luck, not a page win. Based on 718 paid orders across 9 complete days — not yet enough to call.INVALID
failing approval-rate-equality — fix the test before reading it
No winner should be read from this test until the guard passes — the arms are not comparable right now.
Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆17712771.8%$89.95$125.36
advsales17613174.4%$79.62$106.97
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆21617380.1%$144.34$180.22
v3896876.4%$115.79$151.55