Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-04 09:01 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-04, 10:09 (GMT+7). Daily buckets are CC accounting days.
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 2 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-02. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 67% / v2.1a 33% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 4 |
| paid orders | 2 |
| form→sale rate | 50.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 0% · 2 declined ⚠ |
| $ / checkout start | $35.66 |
| AOV | $71.31 |
| revenue (window) | $142.62 |
| upsell take | 0% |
| page views | collecting… |
| checkout starts | 2 |
| paid orders | 2 |
| form→sale rate | 100.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 100% · 0 declined ⚠ |
| $ / checkout start | $40.41 |
| AOV | $40.41 |
| revenue (window) | $80.81 |
| upsell take | 100% |
AOV $40.41 vs $71.31 · upsell take 100% vs 0% · ⚠ approval rates differ significantly between arms — bank/gateway noise, treat the money gap with caution. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 56.8%) and 100 paid/arm (at 2).
Solvane™ bracelet (neuropathy) checkout page
first-ever checkout challenger (v2) vs the original v1 · window: 2 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-02. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 60% / v1 40% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 3 |
| paid orders | 2 |
| form→sale rate | 66.7% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 50% · 1 declined |
| $ / checkout start | $57.21 |
| AOV | $85.81 |
| revenue (window) | $171.62 |
| upsell take | 50% |
| page views | collecting… |
| checkout starts | 2 |
| paid orders | 2 |
| form→sale rate | 100.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 100% · 0 declined |
| $ / checkout start | $134.31 |
| AOV | $134.31 |
| revenue (window) | $268.62 |
| upsell take | 50% |
AOV $134.31 vs $85.81. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 100.0%) and 100 paid/arm (at 2).
Larkspur™ checkout page
first-ever checkout challenger (v2) vs the original v1 · window: 2 complete CC days — from 2026-09-02 23:56 (GMT+7) (both pages live together) through end of 2026-09-02. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 100% / v1 0% — ⚠ uneven — read with caution until it balances
| page views | 0 |
| checkout starts | 1 |
| paid orders | 0 |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 0% · 1 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| upsell take | 0% |
| page views | 0 |
| checkout starts | 0 |
| paid orders | 0 |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| upsell take | 0% |
difference within noise so far. no paid orders yet in the smaller arm.
→ Keep running — need ≥95% (at 50.0%) and 100 paid/arm (at 0).
Schorl bracelet checkout page
new v2 checkout vs the v1.1 control · window: 2 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-02. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 60% / v1.1 40% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 3 |
| paid orders | 2 |
| form→sale rate | 66.7% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 67% · 1 declined |
| $ / checkout start | $50.87 |
| AOV | $76.31 |
| revenue (window) | $152.62 |
| upsell take | 50% |
| page views | collecting… |
| checkout starts | 2 |
| paid orders | 2 |
| form→sale rate | 100.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 100% · 0 declined |
| $ / checkout start | $71.31 |
| AOV | $71.31 |
| revenue (window) | $142.62 |
| upsell take | 0% |
upsell take 0% vs 50%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 82.2%) and 100 paid/arm (at 2).
Anti-Smoking Bracelet™ checkout page
new v3 checkout vs the v2 control · window: 2 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-02. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 50% / v2 50% — even ✓
| page views | collecting… |
| checkout starts | 9 |
| paid orders | 6 |
| form→sale rate | 66.7% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 83% · 1 declined |
| $ / checkout start | $55.65 |
| AOV | $83.48 |
| revenue (window) | $500.86 |
| upsell take | 67% |
| page views | collecting… |
| checkout starts | 9 |
| paid orders | 4 |
| form→sale rate | 44.4% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 67% · 2 declined |
| $ / checkout start | $29.47 |
| AOV | $66.31 |
| revenue (window) | $265.24 |
| upsell take | 50% |
card-submit 78% vs 67% (the page's job) · AOV $83.48 vs $66.31 · upsell take 67% vs 50%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 92.1%) and 100 paid/arm (at 4).
Pixiu Mantra Ring checkout page
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 3 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-02. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 36% / v5c 32% / v5b 31% — even ✓
| page views | collecting… |
| checkout starts | 115 |
| paid orders | 48 |
| form→sale rate | 41.7% |
| tried to pay (card/PayPal) | 72% |
| approval (the bank) | 58% · 35 declined |
| $ / checkout start | $39.23 |
| AOV | $93.98 |
| revenue (window) | $4,510.88 |
| upsell take | 31% |
| page views | collecting… |
| checkout starts | 103 |
| paid orders | 43 |
| form→sale rate | 41.7% |
| tried to pay (card/PayPal) | 68% |
| approval (the bank) | 61% · 27 declined |
| $ / checkout start | $42.85 |
| AOV | $102.65 |
| revenue (window) | $4,414.02 |
| upsell take | 23% |
| page views | collecting… |
| checkout starts | 100 |
| paid orders | 44 |
| form→sale rate | 44.0% |
| tried to pay (card/PayPal) | 65% |
| approval (the bank) | 68% · 21 declined |
| $ / checkout start | $43.71 |
| AOV | $99.34 |
| revenue (window) | $4,370.83 |
| upsell take | 30% |
v5b makes $43.71 per checkout start vs $42.85 (v5c) and $39.23 (v5a). ~4 more days to the 100-paid floor (≈ 2026-09-08).
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
→ Keep running — need ≥95% on winner-vs-runner-up (at 52.6%) and 100 paid/arm (at 43).
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 3 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-04. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 55% / v2 45% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
| page views | 324 |
| checkout starts | 66 |
| paid orders | 44 |
| TRUE CVR (paid/views) | 13.6% |
| $ per page view | $16.72 |
| view → form start | 20% |
| form→sale rate | 66.7% |
| tried to pay (card/PayPal) | 97% |
| card approval (the bank) | 56% · 17 declined ⚠ |
| PayPal share of orders | 41% |
| $ / checkout start | $82.06 |
| AOV | $123.09 |
| revenue (window) | $5,415.89 |
| PayPal orders | 27 |
| page views | 346 |
| checkout starts | 55 |
| paid orders | 45 |
| TRUE CVR (paid/views) | 13.0% |
| $ per page view | $14.23 |
| view → form start | 16% |
| form→sale rate | 81.8% |
| tried to pay (card/PayPal) | 93% |
| card approval (the bank) | 85% · 5 declined ⚠ |
| PayPal share of orders | 38% |
| $ / checkout start | $89.52 |
| AOV | $109.41 |
| revenue (window) | $4,923.54 |
| PayPal orders | 21 |
AOV $109.41 vs $123.09 · PayPal mix 21 vs 27 orders · declines 6 vs 20 · ⚠ approval rates differ significantly between arms — bank/gateway noise, treat the money gap with caution. ~4 more days to the 100-paid floor (≈ 2026-09-08).
→ Keep running — need ≥95% (at 72.6%) and 100 paid/arm (at 44).
GhostWing drone checkout page
v3 = Pixiu-v5c reskin vs v2 (v1 design); both arms carry PayPal Express; sticky 50/50 (localStorage gw_cv) · window: 2 complete CC days — from 2026-09-02 11:29 (GMT+7) (both pages live together) through end of 2026-09-04. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 47% / v3 53% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
| page views | 186 |
| checkout starts | 7 |
| paid orders | 7 |
| TRUE CVR (paid/views) | 3.8% |
| $ per page view | $8.76 |
| view → form start | 4% |
| form→sale rate | 100.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 100% · 0 declined |
| PayPal share of orders | 86% |
| $ / checkout start | $232.87 |
| AOV | $232.87 |
| revenue (window) | $1,630.07 |
| PayPal orders | 6 |
| page views | 166 |
| checkout starts | 8 |
| paid orders | 6 |
| TRUE CVR (paid/views) | 3.6% |
| $ per page view | $5.82 |
| view → form start | 5% |
| form→sale rate | 75.0% |
| tried to pay (card/PayPal) | 100% |
| card approval (the bank) | 100% · 0 declined |
| PayPal share of orders | 38% |
| $ / checkout start | $120.71 |
| AOV | $160.94 |
| revenue (window) | $965.66 |
| PayPal orders | 3 |
AOV $232.87 vs $160.94 · PayPal mix 6 vs 3 orders. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 99.5%) and 100 paid/arm (at 6).
InfiniteFi advertorial page
path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · window: 2 complete CC days — from 2026-09-02 17:45 (GMT+7) (both pages live together) through end of 2026-09-04. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share advco 53% / advsales 47% — even ✓
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
| people on this route | 191 |
| reached checkout | 9 |
| purchased | 9 |
| route CVR (bought ÷ people) | 4.7% |
| revenue (equal traffic) | $1,073.99 |
| AOV | $119.33 |
| PayPal orders | 6 |
| people on this route | 167 |
| reached checkout | 8 |
| purchased | 7 |
| route CVR (bought ÷ people) | 4.2% |
| revenue (equal traffic) | $795.57 |
| AOV | $113.65 |
| PayPal orders | 4 |
the advco route made $1,073.99 vs $795.57 on equal traffic (9 vs 7 paid). at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 69.6%) and 100 paid/arm (at 7).