Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-11 12:19 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-11, 12:19 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-10 (CC day) · refreshed 2026-09-11, 12:19 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 9/14
v4 ahead
73% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 9/14
v2 ahead
96% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 9/14
v2 ahead
51% sure (need 95%)
KEEP RUNNING
EARLY
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 9/14
v3 ahead
82% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 10/14
v5b ahead
55% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 11/14
v3 ahead
66% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
9 complete days of data
Updated 11 minutes ago · 2026-09-11 12:07 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 9 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-10. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 45% / v2.1a 55% — even ✓
7,600ad clicks (fb → funnel)
$2.42RPC — rev per ad click
$1.98cost per click
+$0.44margin per click
1.22×ROAS (tracked campaigns)
$36,038.69revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($18,368.56) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $36,038.69 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 267 |
| paid orders | 158 |
| form→sale rate | 59.2% |
| tried to pay (card/PayPal) | 72% |
| card approval (the bank) | 75% · 34 declined |
| $ / checkout start | $63.11 |
| AOV | $106.66 |
| revenue (window) | $16,851.70 |
| upsell take | 45% |
paid 158/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 325 |
| paid orders | 168 |
| form→sale rate | 51.7% |
| tried to pay (card/PayPal) | 69% |
| card approval (the bank) | 68% · 53 declined |
| $ / checkout start | $59.04 |
| AOV | $114.21 |
| revenue (window) | $19,186.99 |
| upsell take | 58% |
paid 168/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
v4 is ahead · we are 73.1% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $63.11 per checkout start vs $59.04 — a 7% gap. It wins on conversion — 59% of starts buy vs 52% — even though its orders are smaller ($106.66 vs $114.21 AOV). Why: card approval is close (75% vs 68%), so this is the page working rather than bank luck; v2.1a upsells better (58% vs 45%) but not enough to close the gap. Based on 326 paid orders across 9 complete days — not yet enough to call.KEEP RUNNING
confidence 73.1% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
9 complete days of data
Updated 11 minutes ago · 2026-09-11 12:07 GMT+7STRONG LEAN
first-ever checkout challenger (v2) vs the original v1 · window: 9 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-10. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 50% / v1 50% — even ✓
$9,988.14revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 66 |
| paid orders | 43 |
| form→sale rate | 65.2% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 66% · 10 declined |
| $ / checkout start | $88.20 |
| AOV | $135.38 |
| revenue (window) | $5,821.36 |
| upsell take | 63% |
paid 43/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 67 |
| paid orders | 40 |
| form→sale rate | 59.7% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 80% · 4 declined |
| $ / checkout start | $62.19 |
| AOV | $104.17 |
| revenue (window) | $4,166.78 |
| upsell take | 48% |
paid 40/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
v2 is ahead · we are 95.6% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $88.20 per checkout start vs $62.19 — a 42% gap. It wins on conversion: 65% of starts buy vs 60%, and its orders are bigger too ($135.38 vs $104.17). Why: card approval is close (66% vs 80%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (80% vs 67%); v2 also upsells better (63% vs 48%). Based on 83 paid orders across 9 complete days — not yet enough to call.KEEP RUNNING
40 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
9 complete days of data
Updated 11 minutes ago · 2026-09-11 12:08 GMT+7EARLY
new v2 checkout vs the v1.1 control · window: 9 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-10. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
6,133ad clicks (fb → funnel)
$1.82RPC — rev per ad click
$1.98cost per click
−$0.16margin per click
0.92×ROAS (tracked campaigns)
$14,071.50revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($11,136.53) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 115 |
| paid orders | 67 |
| form→sale rate | 58.3% |
| tried to pay (card/PayPal) | 74% |
| card approval (the bank) | 70% · 18 declined |
| $ / checkout start | $51.39 |
| AOV | $88.20 |
| revenue (window) | $5,909.46 |
| upsell take | 46% |
paid 67/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 160 |
| paid orders | 85 |
| form→sale rate | 53.1% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 58% · 23 declined |
| $ / checkout start | $51.01 |
| AOV | $96.02 |
| revenue (window) | $8,162.04 |
| upsell take | 52% |
paid 85/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
v2 is ahead · we are 51.4% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $51.39 per checkout start vs $51.01 — a 1% gap. It wins on conversion — 58% of starts buy vs 53% — even though its orders are smaller ($88.20 vs $96.02 AOV). Why: card approval is close (70% vs 58%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (74% vs 68%). Based on 152 paid orders across 9 complete days — not yet enough to call.KEEP RUNNING
confidence 51.4% of 95% · 67 of 100 paid in the smaller arm
~5 more days to the 100-paid floor (≈ 2026-09-16).
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
9 complete days of data
Updated 9 minutes ago · 2026-09-11 12:09 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 9 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-10. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 41% / v2 59% — ⚠ uneven — read with caution until it balances
11,835ad clicks (fb → funnel)
$2.50RPC — rev per ad click
$2.41cost per click
+$0.09margin per click
1.04×ROAS (tracked campaigns)
$22,110.13revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($29,639.98) and clicks via RedTrack "trusthappytoday.com" (6 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $22,110.13 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 191 |
| paid orders | 113 |
| form→sale rate | 59.2% |
| tried to pay (card/PayPal) | 80% |
| card approval (the bank) | 69% · 38 declined |
| $ / checkout start | $50.06 |
| AOV | $84.61 |
| revenue (window) | $9,561.06 |
| upsell take | 42% |
paid 113/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 278 |
| paid orders | 150 |
| form→sale rate | 54.0% |
| tried to pay (card/PayPal) | 68% |
| card approval (the bank) | 74% · 36 declined |
| $ / checkout start | $45.14 |
| AOV | $83.66 |
| revenue (window) | $12,549.07 |
| upsell take | 45% |
paid 150/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
v3 is ahead · we are 81.8% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $50.06 per checkout start vs $45.14 — a 11% gap. It wins on conversion: 59% of starts buy vs 54%. Why: bank approval is level (69% vs 74%) — the difference is the page, not the gateway; v3 persuades more people to actually press pay (80% vs 68%). Based on 263 paid orders across 9 complete days — not yet enough to call.KEEP RUNNING
confidence 81.8% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
10 complete days of data
Updated 15 minutes ago · 2026-09-11 12:04 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 10 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-10. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 34% / v5b 32% — even ✓
10,336ad clicks (fb → funnel)
$2.04RPC — rev per ad click
$1.72cost per click
+$0.32margin per click
1.19×ROAS (tracked campaigns)
$78,629.21revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($21,056.59) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $78,629.21 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 626 |
| paid orders | 255 |
| form→sale rate | 40.7% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 64% · 146 declined |
| $ / checkout start | $43.14 |
| AOV | $105.89 |
| revenue (window) | $27,002.88 |
| upsell take | 39% |
paid 255/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 621 |
| paid orders | 253 |
| form→sale rate | 40.7% |
| tried to pay (card/PayPal) | 63% |
| approval (the bank) | 65% · 139 declined |
| $ / checkout start | $41.07 |
| AOV | $100.80 |
| revenue (window) | $25,503.02 |
| upsell take | 32% |
paid 253/100
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 599 |
| paid orders | 246 |
| form→sale rate | 41.1% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 64% · 140 declined |
| $ / checkout start | $43.61 |
| AOV | $106.19 |
| revenue (window) | $26,123.31 |
| upsell take | 38% |
paid 246/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
v5b is ahead · we are 54.9% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $43.61 per checkout start vs $43.14 — a 1% gap. Conversion and order size are both close — the lead is thin. Based on 501 paid orders across 10 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
11 complete days of data
Updated 6 minutes ago · 2026-09-11 12:13 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 11 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-11. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 49% / v2 51% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
21,436ad clicks (fb → funnel)
$4.29RPC — rev per ad click
$3.31cost per click
+$0.98margin per click
1.30×ROAS (tracked campaigns)
$132,035.08revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($92,034.27) and clicks via RedTrack "vitaltac" (15 campaigns w/ traffic) — one consistent universe. ⚠ These pages actually took $132,035.08 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 4700 |
| checkout starts | 731 |
| paid orders | 543 |
| TRUE CVR (paid/views) | 11.6% |
| $ per page view | $13.89 |
| view → form start | 16% |
| form→sale rate | 74.3% |
| tried to pay (card/PayPal) | 90% |
| card approval (the bank) | 70% · 88 declined |
| PayPal share of orders | 60% |
| $ / checkout start | $89.33 |
| AOV | $120.26 |
| revenue (window) | $65,299.02 |
| PayPal orders | 436 |
paid 543/100
open page ↗
v2
| page views | 4732 |
| checkout starts | 761 |
| paid orders | 567 |
| TRUE CVR (paid/views) | 12.0% |
| $ per page view | $14.10 |
| view → form start | 16% |
| form→sale rate | 74.5% |
| tried to pay (card/PayPal) | 89% |
| card approval (the bank) | 76% · 85 declined |
| PayPal share of orders | 54% |
| $ / checkout start | $87.70 |
| AOV | $117.70 |
| revenue (window) | $66,736.06 |
| PayPal orders | 414 |
paid 567/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
v3 is ahead · we are 66.2% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $89.33 per checkout start vs $87.70 — a 2% gap. It wins on order size: $120.26 average order vs $117.70, with conversion about level (74% vs 75%). Why: card approval is close (70% vs 76%), so this is the page working rather than bank luck. Based on 1110 paid orders across 11 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 1.9% apart at 66% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆36226874.0%$91.26$123.27
advsales19714573.6%$80.52$109.40
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆32523973.5%$132.39$180.03
v3896876.4%$114.09$149.33