Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-17 12:14 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-17, 12:14 (GMT+7). Daily buckets are CC accounting days.
Data window: complete Checkout Champ days only, ending 2026-09-16 (CC day) · refreshed 2026-09-17, 12:14 GMT+7 · next refresh 12:00 GMT+7 daily. A CC day ends at midnight New York = 11:00 GMT+7, so the newest complete day is always the previous CC day; today's orders are never counted.
Aether™ pendant
checkout Checkout page: v4 (new) vs v2.1a (control)
Day 15/14
v4 ahead
89% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Solvane™ bracelet (neuropathy)
checkout Checkout page: v2 (new) vs v1 (control)
Day 15/14
v2 ahead
76% sure (need 95%)
KEEP RUNNING
EARLY
Schorl bracelet
checkout Checkout page: v2 (new) vs v1.1 (control)
Day 15/14
v2 ahead
81% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Anti-Smoking Bracelet™
checkout Checkout page: v3 (new) vs v2 (control)
Day 15/14
v3 ahead
90% sure (need 95%)
KEEP RUNNING
STRONG LEAN
Pixiu Mantra Ring
checkout Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
Day 16/14
v5b ahead
85% sure (need 95%)
KEEP RUNNING
STRONG LEAN
VitalTac flashlight
checkout PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
Day 2/14
null ahead
50% sure (need 95%)
KEEP RUNNING
STALE
VitalTac flashlight
checkout Checkout design: v3 (Pixiu-style) vs v2 (current)
Day 17/14
v3 ahead
86% sure (need 95%)
DRAW
STRONG LEAN
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
Checkout page: v4 (new) vs v2.1a (control)
15 complete days of data
Updated 9 minutes ago · 2026-09-17 12:05 GMT+7STRONG LEAN
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · window: 15 complete CC days — from 2026-09-02 21:34 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v4 46% / v2.1a 54% — even ✓
17,190ad clicks (fb → funnel)
$2.52RPC — rev per ad click
$2.10cost per click
+$0.42margin per click
1.20×ROAS (tracked campaigns)
$69,967.79revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($43,253.81) and clicks via ClickFlare "aether167" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $69,967.79 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v4 ⭐
| page views | collecting… |
| checkout starts | 576 |
| paid orders | 316 |
| form→sale rate | 54.9% |
| tried to pay (card/PayPal) | 71% |
| card approval (the bank) | 68% · 93 declined |
| $ / checkout start | $59.03 |
| AOV | $107.60 |
| revenue (window) | $34,000.82 |
| upsell take | 48% |
paid 316/100
open page ↗
v2.1a
| page views | collecting… |
| checkout starts | 671 |
| paid orders | 330 |
| form→sale rate | 49.2% |
| tried to pay (card/PayPal) | 64% |
| card approval (the bank) | 69% · 93 declined |
| $ / checkout start | $53.60 |
| AOV | $108.99 |
| revenue (window) | $35,966.97 |
| upsell take | 55% |
paid 330/100
open page ↗
Paid orders per day (v4 v2.1a)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
v4 is ahead · we are 89.2% sure (a winner is called at 95%)
Why v4 is ahead
v4 makes $59.03 per checkout start vs $53.60 — a 10% gap. It wins on conversion — 55% of starts buy vs 49% — even though its orders are smaller ($107.60 vs $108.99 AOV). Why: bank approval is level (68% vs 69%) — the difference is the page, not the gateway; v4 persuades more people to actually press pay (71% vs 64%). Based on 646 paid orders across 15 complete days — not yet enough to call.KEEP RUNNING
confidence 89.2% of 95%
paid floor met.
Solvane™ bracelet (neuropathy) checkout page
Checkout page: v2 (new) vs v1 (control)
15 complete days of data
Updated 9 minutes ago · 2026-09-17 12:05 GMT+7EARLY
first-ever checkout challenger (v2) vs the original v1 · window: 15 complete CC days — from 2026-09-02 23:00 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 54% / v1 46% — even ✓
$12,239.92revenue — these pages (CC orders)
—RPC (no click source wired)
v2 ⭐
| page views | collecting… |
| checkout starts | 96 |
| paid orders | 57 |
| form→sale rate | 59.4% |
| tried to pay (card/PayPal) | 79% |
| card approval (the bank) | 58% · 19 declined |
| $ / checkout start | $72.90 |
| AOV | $122.78 |
| revenue (window) | $6,998.70 |
| upsell take | 63% |
paid 57/100
open page ↗
v1
| page views | collecting… |
| checkout starts | 82 |
| paid orders | 48 |
| form→sale rate | 58.5% |
| tried to pay (card/PayPal) | 67% |
| card approval (the bank) | 79% · 6 declined |
| $ / checkout start | $63.92 |
| AOV | $109.19 |
| revenue (window) | $5,241.22 |
| upsell take | 50% |
paid 48/100
open page ↗
Paid orders per day (v2 v1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
v2 is ahead · we are 75.8% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $72.90 per checkout start vs $63.92 — a 14% gap. It wins on order size: $122.78 average order vs $109.19, with conversion about level (59% vs 59%). Why: card approval is close (58% vs 79%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (79% vs 67%); v2 also upsells better (63% vs 50%). Based on 105 paid orders across 15 complete days — not yet enough to call.KEEP RUNNING
confidence 75.8% of 95% · 48 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Schorl bracelet checkout page
Checkout page: v2 (new) vs v1.1 (control)
15 complete days of data
Updated 9 minutes ago · 2026-09-17 12:05 GMT+7STRONG LEAN
new v2 checkout vs the v1.1 control · window: 15 complete CC days — from 2026-09-02 23:50 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 42% / v1.1 58% — even ✓
8,335ad clicks (fb → funnel)
$1.78RPC — rev per ad click
$1.95cost per click
−$0.17margin per click
0.91×ROAS (tracked campaigns)
$17,848.47revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($14,813.69) and clicks via ClickFlare "schorl145" (visits=ad clicks) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v2 ⭐
| page views | collecting… |
| checkout starts | 147 |
| paid orders | 86 |
| form→sale rate | 58.5% |
| tried to pay (card/PayPal) | 73% |
| card approval (the bank) | 70% · 22 declined |
| $ / checkout start | $54.52 |
| AOV | $93.18 |
| revenue (window) | $8,013.85 |
| upsell take | 51% |
paid 86/100
open page ↗
v1.1
| page views | collecting… |
| checkout starts | 202 |
| paid orders | 103 |
| form→sale rate | 51.0% |
| tried to pay (card/PayPal) | 66% |
| card approval (the bank) | 60% · 30 declined |
| $ / checkout start | $48.69 |
| AOV | $95.48 |
| revenue (window) | $9,834.62 |
| upsell take | 51% |
paid 103/100
open page ↗
Paid orders per day (v2 v1.1)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
v2 is ahead · we are 80.8% sure (a winner is called at 95%)
Why v2 is ahead
v2 makes $54.52 per checkout start vs $48.69 — a 12% gap. It wins on conversion — 59% of starts buy vs 51% — even though its orders are smaller ($93.18 vs $95.48 AOV). Why: card approval is close (70% vs 60%), so this is the page working rather than bank luck; v2 persuades more people to actually press pay (73% vs 66%). Based on 189 paid orders across 15 complete days — not yet enough to call.KEEP RUNNING
confidence 80.8% of 95% · 86 of 100 paid in the smaller arm
at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
Anti-Smoking Bracelet™ checkout page
Checkout page: v3 (new) vs v2 (control)
15 complete days of data
Updated 8 minutes ago · 2026-09-17 12:06 GMT+7STRONG LEAN
new v3 checkout vs the v2 control · window: 15 complete CC days — from 2026-09-02 22:20 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 40% / v2 60% — ⚠ uneven — read with caution until it balances
15,298ad clicks (fb → funnel)
$2.49RPC — rev per ad click
$2.45cost per click
+$0.05margin per click
1.02×ROAS (tracked campaigns)
$31,393.04revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($38,157.41) and clicks via RedTrack "trusthappytoday.com" (9 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | collecting… |
| checkout starts | 276 |
| paid orders | 157 |
| form→sale rate | 56.9% |
| tried to pay (card/PayPal) | 78% |
| card approval (the bank) | 67% · 57 declined |
| $ / checkout start | $49.01 |
| AOV | $86.16 |
| revenue (window) | $13,526.70 |
| upsell take | 44% |
paid 157/100
open page ↗
v2
| page views | collecting… |
| checkout starts | 412 |
| paid orders | 222 |
| form→sale rate | 53.9% |
| tried to pay (card/PayPal) | 70% |
| card approval (the bank) | 71% · 62 declined |
| $ / checkout start | $43.36 |
| AOV | $80.48 |
| revenue (window) | $17,866.34 |
| upsell take | 42% |
paid 222/100
open page ↗
Paid orders per day (v3 v2)
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
v3 is ahead · we are 90.2% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $49.01 per checkout start vs $43.36 — a 13% gap. It wins on conversion: 57% of starts buy vs 54%, and its orders are bigger too ($86.16 vs $80.48). Why: bank approval is level (67% vs 71%) — the difference is the page, not the gateway; v3 persuades more people to actually press pay (78% vs 70%). Based on 379 paid orders across 15 complete days — not yet enough to call.KEEP RUNNING
confidence 90.2% of 95%
paid floor met.
Pixiu Mantra Ring checkout page
Checkout page: v5c vs v5b vs v5a (control) — one 3-way test, equal 33% split
16 complete days of data
Updated 10 minutes ago · 2026-09-17 12:04 GMT+7STRONG LEAN
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · window: 16 complete CC days — from 2026-09-01 11:53 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v5a 34% / v5c 33% / v5b 33% — even ✓
18,693ad clicks (fb → funnel)
$1.98RPC — rev per ad click
$1.78cost per click
+$0.20margin per click
1.11×ROAS (tracked campaigns)
$136,207.90revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($37,094.76) and clicks via ClickFlare "pixiu47" (visits=ad clicks) — one consistent universe. ⚠ These pages actually took $136,207.90 in the window — other campaigns/routes also feed them; RPC covers only the tracked ones. Per-arm decisions stay on the $ / checkout start columns.
v5a
| page views | collecting… |
| checkout starts | 1095 |
| paid orders | 441 |
| form→sale rate | 40.3% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 63% · 260 declined |
| $ / checkout start | $41.04 |
| AOV | $101.91 |
| revenue (window) | $44,940.87 |
| upsell take | 36% |
paid 441/100
open page ↗
v5c
| page views | collecting… |
| checkout starts | 1061 |
| paid orders | 424 |
| form→sale rate | 40.0% |
| tried to pay (card/PayPal) | 62% |
| approval (the bank) | 64% · 236 declined |
| $ / checkout start | $41.20 |
| AOV | $103.10 |
| revenue (window) | $43,715.10 |
| upsell take | 34% |
paid 424/100
open page ↗
v5b ⭐
| page views | collecting… |
| checkout starts | 1069 |
| paid orders | 456 |
| form→sale rate | 42.7% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 66% · 232 declined |
| $ / checkout start | $44.48 |
| AOV | $104.28 |
| revenue (window) | $47,551.93 |
| upsell take | 36% |
paid 456/100
open page ↗
Paid orders per day (v5a v5c v5b)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
09-16
v5b is ahead · we are 85.2% sure (a winner is called at 95%)
Why v5b is ahead
v5b makes $44.48 per checkout start vs $41.04 — a 8% gap. It wins on conversion: 43% of starts buy vs 40%, and its orders are bigger too ($104.28 vs $101.91). Based on 897 paid orders across 16 complete days — not yet enough to call.3-way comparison is descriptive — the ship decision comes from the registered pairwise tests (no valid simultaneous N-way probability yet).
KEEP RUNNING
3-way comparison is descriptive — the ship decision comes from the registered pairwise tests
paid floor met.
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
PayPal express: Legacy path, no email (v4) vs Direct path, email required (v2)
2 complete days of data
Updated 1 day ago · 2026-09-16 12:11 GMT+7STALE
v4 = byte copy of v2 whose PayPal express uses Checkout Champ's Legacy path (no email before PayPal; order created at confirm from PayPal's payer data); sticky 50/50 (localStorage vt_cv) · window: 2 complete CC days — from 2026-09-16 (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v2 0% / v4 0% — even ✓
$0.00revenue — these pages (CC orders)
—RPC (no click source wired)
v2
| page views | 1118 |
| checkout starts | 0 |
| paid orders | 0 |
| TRUE CVR (paid/views) | 0.0% |
| $ per page view | $0.00 |
| view → form start | 0% |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| PayPal orders | 0 |
paid 0/100
open page ↗
v4
| page views | 897 |
| checkout starts | 0 |
| paid orders | 0 |
| TRUE CVR (paid/views) | 0.0% |
| $ per page view | $0.00 |
| view → form start | 0% |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| PayPal orders | 0 |
paid 0/100
open page ↗
null is ahead · we are 50.0% sure (a winner is called at 95%)
Why null is ahead
Not enough orders yet to explain a difference.KEEP RUNNING
confidence 50.0% of 95% · 0 of 100 paid in the smaller arm
no paid orders yet in the smaller arm.
VitalTac flashlight checkout page
Checkout design: v3 (Pixiu-style) vs v2 (current)
17 complete days of data
Updated 1 day ago · 2026-09-16 12:15 GMT+7STRONG LEAN
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · window: 17 complete CC days — from 2026-09-02 01:16 (GMT+7) (both pages live together) through end of 2026-09-16. Today is never counted; CC-hosted and self-hosted cards use this same rule.
Split check: traffic share v3 45% / v2 55% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
54,637ad clicks (fb → funnel)
$4.58RPC — rev per ad click
$3.70cost per click
+$0.88margin per click
1.24×ROAS (tracked campaigns)
$279,379.92revenue — these pages (all routes)
RPC/ROAS use the tracker's own attributed revenue ($250,492.80) and clicks via RedTrack "vitaltac" (17 campaigns w/ traffic) — one consistent universe. Per-arm decisions stay on the $ / checkout start columns.
v3 ⭐
| page views | 8811 |
| checkout starts | 1470 |
| paid orders | 1080 |
| TRUE CVR (paid/views) | 12.3% |
| $ per page view | $14.58 |
| view → form start | 17% |
| form→sale rate | 73.5% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 145 declined |
| PayPal share of orders | 62% |
| $ / checkout start | $87.38 |
| AOV | $118.94 |
| revenue (window) | $128,452.51 |
| PayPal orders | 908 |
paid 1080/100
open page ↗
v2
| page views | 11295 |
| checkout starts | 1786 |
| paid orders | 1293 |
| TRUE CVR (paid/views) | 11.4% |
| $ per page view | $13.36 |
| view → form start | 16% |
| form→sale rate | 72.4% |
| tried to pay (card/PayPal) | 87% |
| card approval (the bank) | 74% · 182 declined |
| PayPal share of orders | 61% |
| $ / checkout start | $84.51 |
| AOV | $116.73 |
| revenue (window) | $150,927.41 |
| PayPal orders | 1093 |
paid 1293/100
open page ↗
Paid orders per day (v3 v2)
09-01
09-02
09-03
09-04
09-05
09-06
09-07
09-08
09-09
09-10
09-11
09-12
09-13
09-14
09-15
v3 is ahead · we are 85.7% sure (a winner is called at 95%)
Why v3 is ahead
v3 makes $87.38 per checkout start vs $84.51 — a 3% gap. It wins on order size: $118.94 average order vs $116.73, with conversion about level (73% vs 72%). Why: bank approval is level (74% vs 74%) — the difference is the page, not the gateway. Based on 2373 paid orders across 17 complete days — not yet enough to call.DRAW
both arms past 100 paid and only 3.4% apart at 86% confidence — more traffic will not separate them
Nothing changes until you say so. If you agree, reply:
To end it (self-hosted): set
end vitaltac-1-checkout-v2-v3, ship v3 (or name the simpler page) and free the slot for a real challenger.To end it (self-hosted): set
SPLIT_ARMS = ["v3"] in that funnel's sales router and redeploy through the safe-deploy gate. I can do this — but only when you reply with the explicit go.Decided — final results
Aether checkout v2.1a vs v3a
startspaidCVR$/startAOV
v2.1a 🏆87944851.0%$56.35$110.55
v3a2549838.6%$40.32$104.51
Pixiu checkout v3a vs v5a
startspaidCVR$/startAOV
v3a75426935.7%$35.34$99.06
v5a 🏆81137045.6%$48.27$105.81
Pixiu checkout v4a vs v3a
startspaidCVR$/startAOV
v4a118639833.6%$34.52$102.87
v3a 🏆182867336.8%$36.53$99.23
Larkspur™
Larkspur checkout v2 challenger vs v1 control (owner-added CC split 2026-09-02; first v2 order 10:24 EDT)
startspaidCVR$/startAOV
v2 🏆20914770.3%$46.53$66.16
v11015352.5%$36.40$69.36
InfiniteFi
Funnel path: straight to checkout (advco) vs via sales page (advsales)
startspaidCVR$/startAOV
advco 🏆77858675.3%$91.17$121.05
advsales19614473.5%$80.27$109.25
GhostWing drone
Checkout design: v3 (Pixiu-style) vs v2 (current) — both with PayPal
startspaidCVR$/startAOV
v2 🏆44931971.0%$124.31$174.97
v3896876.4%$112.40$147.11