Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. Self-hosted page views updated 2026-09-03 13:42 (GMT+7). What do these numbers mean? A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-03, 14:47 (GMT+7). Daily buckets are CC accounting days.
CC-hosted checkouts (CartClick)
Aether™ pendant checkout page
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · fair comparison counted from 2026-09-02 20:49 (GMT+7) (when both pages went live together) · data through 2026-09-02
Split check: traffic share v4 78% / v2.1a 22% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 7 |
| paid orders | 5 |
| form→sale rate | 71.4% |
| tried to pay (card/PayPal) | 100% |
| approval (the bank) | 71% · 2 declined |
| $ / checkout start | $59.29 |
| AOV | $83.01 |
| revenue (window) | $415.05 |
| upsell take | 0% |
| page views | collecting… |
| checkout starts | 2 |
| paid orders | 1 |
| form→sale rate | 50.0% |
| tried to pay (card/PayPal) | 50% |
| approval (the bank) | 100% · 0 declined |
| $ / checkout start | $40.41 |
| AOV | $80.81 |
| revenue (window) | $80.81 |
| upsell take | 100% |
card-submit 100% vs 50% (the page's job) · upsell take 0% vs 100%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 71.4%) and 100 paid/arm (at 1).
Solvane™ bracelet (neuropathy) checkout page
first-ever checkout challenger (v2) vs the original v1 · fair comparison counted from 2026-09-02 21:12 (GMT+7) (when both pages went live together) · data through 2026-09-02
Split check: traffic share v2 67% / v1 33% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 6 |
| paid orders | 5 |
| form→sale rate | 83.3% |
| tried to pay (card/PayPal) | 100% |
| approval (the bank) | 83% · 1 declined |
| $ / checkout start | $74.01 |
| AOV | $88.81 |
| revenue (window) | $444.05 |
| upsell take | 20% |
| page views | collecting… |
| checkout starts | 3 |
| paid orders | 3 |
| form→sale rate | 100.0% |
| tried to pay (card/PayPal) | 100% |
| approval (the bank) | 100% · 0 declined |
| $ / checkout start | $132.81 |
| AOV | $132.81 |
| revenue (window) | $398.43 |
| upsell take | 67% |
AOV $132.81 vs $88.81 · upsell take 67% vs 20%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 99.2%) and 100 paid/arm (at 3).
Larkspur™ checkout page
first-ever checkout challenger (v2) vs the original v1 · fair comparison counted from 2026-09-02 21:24 (GMT+7) (when both pages went live together) · data through 2026-09-02
Split check: traffic share v2 100% / v1 0% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 4 |
| paid orders | 3 |
| form→sale rate | 75.0% |
| tried to pay (card/PayPal) | 100% |
| approval (the bank) | 75% · 1 declined |
| $ / checkout start | $68.11 |
| AOV | $90.81 |
| revenue (window) | $272.43 |
| upsell take | 0% |
| page views | 0 |
| checkout starts | 0 |
| paid orders | 0 |
| form→sale rate | 0.0% |
| tried to pay (card/PayPal) | 0% |
| approval (the bank) | 0% · 0 declined |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| upsell take | 0% |
difference within noise so far. no paid orders yet in the smaller arm.
→ Keep running — need ≥95% (at 50.0%) and 100 paid/arm (at 0).
Schorl bracelet checkout page
new v2 checkout vs the v1.1 control · fair comparison counted from 2026-09-02 22:15 (GMT+7) (when both pages went live together) · data through 2026-09-02
Split check: traffic share v2 67% / v1.1 33% — ⚠ uneven — read with caution until it balances
| page views | collecting… |
| checkout starts | 8 |
| paid orders | 5 |
| form→sale rate | 62.5% |
| tried to pay (card/PayPal) | 75% |
| approval (the bank) | 83% · 1 declined |
| $ / checkout start | $53.13 |
| AOV | $85.01 |
| revenue (window) | $425.05 |
| upsell take | 20% |
| page views | collecting… |
| checkout starts | 4 |
| paid orders | 3 |
| form→sale rate | 75.0% |
| tried to pay (card/PayPal) | 75% |
| approval (the bank) | 100% · 0 declined |
| $ / checkout start | $62.11 |
| AOV | $82.81 |
| revenue (window) | $248.43 |
| upsell take | 33% |
upsell take 33% vs 20%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 64.1%) and 100 paid/arm (at 3).
Anti-Smoking Bracelet™ checkout page
new v3 checkout vs the v2 control · fair comparison counted from 2026-09-02 22:03 (GMT+7) (when both pages went live together) · data through 2026-09-02
Split check: traffic share v3 55% / v2 45% — even ✓
| page views | collecting… |
| checkout starts | 12 |
| paid orders | 9 |
| form→sale rate | 75.0% |
| tried to pay (card/PayPal) | 83% |
| approval (the bank) | 90% · 1 declined |
| $ / checkout start | $64.44 |
| AOV | $85.92 |
| revenue (window) | $773.29 |
| upsell take | 44% |
| page views | collecting… |
| checkout starts | 10 |
| paid orders | 5 |
| form→sale rate | 50.0% |
| tried to pay (card/PayPal) | 70% |
| approval (the bank) | 71% · 2 declined |
| $ / checkout start | $35.61 |
| AOV | $71.21 |
| revenue (window) | $356.05 |
| upsell take | 40% |
card-submit 83% vs 70% (the page's job) · AOV $85.92 vs $71.21. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 94.7%) and 100 paid/arm (at 5).
Pixiu Mantra Ring checkout page
two challengers (v5c, v5b — both derivatives of the shipped v5a winner) against the v5a control in a single CC rotation · fair comparison counted from 2026-09-01 11:53 (GMT+7) (when both pages went live together) · data through 2026-09-02
Split check: traffic share v5a 36% / v5c 33% / v5b 31% — even ✓
| page views | collecting… |
| checkout starts | 115 |
| paid orders | 48 |
| form→sale rate | 41.7% |
| tried to pay (card/PayPal) | 72% |
| approval (the bank) | 58% · 35 declined |
| $ / checkout start | $39.23 |
| AOV | $93.98 |
| revenue (window) | $4,510.88 |
| upsell take | 31% |
| page views | collecting… |
| checkout starts | 104 |
| paid orders | 43 |
| form→sale rate | 41.3% |
| tried to pay (card/PayPal) | 67% |
| approval (the bank) | 61% · 27 declined |
| $ / checkout start | $42.94 |
| AOV | $103.86 |
| revenue (window) | $4,465.83 |
| upsell take | 23% |
| page views | collecting… |
| checkout starts | 100 |
| paid orders | 43 |
| form→sale rate | 43.0% |
| tried to pay (card/PayPal) | 64% |
| approval (the bank) | 67% · 21 declined |
| $ / checkout start | $43.71 |
| AOV | $101.65 |
| revenue (window) | $4,370.83 |
| upsell take | 30% |
v5b makes $43.71 per checkout start vs $42.94 (v5c) and $39.23 (v5a). ~4 more days to the 100-paid floor (≈ 2026-09-07).
→ Keep running — need ≥95% on winner-vs-runner-up (at 52.8%) and 100 paid/arm (at 43).
Self-hosted funnels (Trust Apollo)
VitalTac flashlight checkout page
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · fair comparison counted from 2026-09-01 22:49 (GMT+7) (when both pages went live together) · data through 2026-09-03
Split check: traffic share v3 53% / v2 47% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
| page views | collecting… |
| checkout starts | 72 |
| paid orders | 47 |
| form→sale rate | 65.3% |
| tried to pay (card/PayPal) | 97% |
| approval (the bank) | 67% · 23 declined |
| $ / checkout start | $79.43 |
| AOV | $121.67 |
| revenue (window) | $5,718.72 |
| PayPal orders | 28 |
| page views | collecting… |
| checkout starts | 64 |
| paid orders | 47 |
| form→sale rate | 73.4% |
| tried to pay (card/PayPal) | 91% |
| approval (the bank) | 81% · 11 declined |
| $ / checkout start | $81.64 |
| AOV | $111.16 |
| revenue (window) | $5,224.67 |
| PayPal orders | 24 |
AOV $111.16 vs $121.67 · PayPal mix 24 vs 28 orders · declines 11 vs 23 · ⚠ approval gap 67% vs 81% is large but not yet significant (p=0.08) — bank noise may be driving the money gap; wait for it to converge. ~4 more days to the 100-paid floor (≈ 2026-09-07).
→ Keep running — need ≥95% (at 58.0%) and 100 paid/arm (at 47).
GhostWing drone checkout page
v3 = Pixiu-v5c reskin vs v2 (v1 design); both arms carry PayPal Express; sticky 50/50 (localStorage gw_cv) · fair comparison counted from 2026-09-02 11:29 (GMT+7) (when both pages went live together) · data through 2026-09-03
Split check: traffic share v2 50% / v3 50% — even ✓
PayPal note: a PayPal abandon counts as a checkout start but not a pay-attempt, which deflates "tried to pay" — both arms carry identical payment options so the comparison stays fair (M-010); the PayPal-orders row shows the mix.
| page views | collecting… |
| checkout starts | 8 |
| paid orders | 7 |
| form→sale rate | 87.5% |
| tried to pay (card/PayPal) | 100% |
| approval (the bank) | 88% · 1 declined |
| $ / checkout start | $203.76 |
| AOV | $232.87 |
| revenue (window) | $1,630.07 |
| PayPal orders | 7 |
| page views | collecting… |
| checkout starts | 8 |
| paid orders | 6 |
| form→sale rate | 75.0% |
| tried to pay (card/PayPal) | 100% |
| approval (the bank) | 75% · 2 declined |
| $ / checkout start | $120.71 |
| AOV | $160.94 |
| revenue (window) | $965.66 |
| PayPal orders | 2 |
AOV $232.87 vs $160.94 · PayPal mix 7 vs 2 orders. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 95.2%) and 100 paid/arm (at 6).
InfiniteFi advertorial page
path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · fair comparison counted from 2026-09-02 17:45 (GMT+7) (when both pages went live together) · data through 2026-09-03
Split check: traffic share advco 53% / advsales 47% — even ✓
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
| people on this route | collecting… |
| reached checkout | 9 |
| purchased | 9 |
| revenue (equal traffic) | $1,073.99 |
| AOV | $119.33 |
| PayPal orders | 6 |
| people on this route | 8 |
| reached checkout | 8 |
| purchased | 7 |
| route CVR (bought ÷ people) | 87.5% |
| revenue (equal traffic) | $795.57 |
| AOV | $113.65 |
| PayPal orders | 4 |
the advco route made $1,073.99 vs $795.57 on equal traffic (9 vs 7 paid). at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 69.7%) and 100 paid/arm (at 7).