Split Test Board
Every live split test — what we're testing, who's winning, how sure we are. All results count only the time both pages ran side-by-side in an equal split (traffic a control got while running alone is excluded). Revenue = Checkout Champ COMPLETE orders only, QA/internal orders excluded. A winner is called at 95% confidence + 100 paid orders per arm (day-14 stop-loss). Updated 2026-09-02 18:39 UTC.
CC-hosted checkouts (CartClick)
Pixiu Mantra Ring
v5c vs sibling derivative v5b (same round) · fair comparison counted from 2026-09-01 00:34 (when both pages went live together) · data through 2026-09-02
| checkout starts | 92 |
| paid orders | 39 |
| CVR (paid/starts) | 42.4% |
| card-submit (the page) | 67% |
| approval (the bank) | 63% |
| $ / checkout start | $43.53 |
| AOV | $102.69 |
| revenue (window) | $4,004.78 |
| declines | 23 |
| upsell take | 23% |
| checkout starts | 80 |
| paid orders | 34 |
| CVR (paid/starts) | 42.5% |
| card-submit (the page) | 68% |
| approval (the bank) | 63% |
| $ / checkout start | $41.54 |
| AOV | $97.75 |
| revenue (window) | $3,323.54 |
| declines | 20 |
| upsell take | 29% |
difference within noise so far. ~4 more days to the 100-paid floor (≈ 2026-09-06).
→ Keep running — need ≥95% (at 58.0%) and 100 paid/arm (at 34).
Pixiu Mantra Ring
v5c derivative vs the shipped v5a control (beat-the-control round) · fair comparison counted from 2026-09-01 00:53 (when both pages went live together) · data through 2026-09-02
| checkout starts | 91 |
| paid orders | 38 |
| CVR (paid/starts) | 41.8% |
| card-submit (the page) | 67% |
| approval (the bank) | 62% |
| $ / checkout start | $42.35 |
| AOV | $101.42 |
| revenue (window) | $3,853.97 |
| declines | 23 |
| upsell take | 21% |
| checkout starts | 100 |
| paid orders | 41 |
| CVR (paid/starts) | 41.0% |
| card-submit (the page) | 71% |
| approval (the bank) | 58% |
| $ / checkout start | $36.47 |
| AOV | $88.96 |
| revenue (window) | $3,647.40 |
| declines | 30 |
| upsell take | 29% |
AOV $101.42 vs $88.96. ~4 more days to the 100-paid floor (≈ 2026-09-06).
→ Keep running — need ≥95% (at 73.3%) and 100 paid/arm (at 38).
Aether™ pendant
new v4 checkout design challenging the proven v2.1a control (winner of the v2.1a-vs-v3a test) · fair comparison counted from 2026-09-02 09:49 (when both pages went live together) · data through 2026-09-02
| checkout starts | 7 |
| paid orders | 5 |
| CVR (paid/starts) | 71.4% |
| card-submit (the page) | 100% |
| approval (the bank) | 71% |
| $ / checkout start | $59.29 |
| AOV | $83.01 |
| revenue (window) | $415.05 |
| declines | 2 |
| upsell take | 0% |
| checkout starts | 2 |
| paid orders | 1 |
| CVR (paid/starts) | 50.0% |
| card-submit (the page) | 50% |
| approval (the bank) | 100% |
| $ / checkout start | $40.41 |
| AOV | $80.81 |
| revenue (window) | $80.81 |
| declines | 0 |
| upsell take | 100% |
card-submit 100% vs 50% (the page's job) · upsell take 0% vs 100%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 71.9%) and 100 paid/arm (at 1).
Solvane™ bracelet (neuropathy)
first-ever checkout challenger (v2) vs the original v1 · fair comparison counted from 2026-09-02 10:12 (when both pages went live together) · data through 2026-09-02
| checkout starts | 6 |
| paid orders | 5 |
| CVR (paid/starts) | 83.3% |
| card-submit (the page) | 100% |
| approval (the bank) | 83% |
| $ / checkout start | $74.01 |
| AOV | $88.81 |
| revenue (window) | $444.05 |
| declines | 1 |
| upsell take | 20% |
| checkout starts | 3 |
| paid orders | 3 |
| CVR (paid/starts) | 100.0% |
| card-submit (the page) | 100% |
| approval (the bank) | 100% |
| $ / checkout start | $132.81 |
| AOV | $132.81 |
| revenue (window) | $398.43 |
| declines | 0 |
| upsell take | 67% |
AOV $132.81 vs $88.81 · upsell take 67% vs 20%. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 99.3%) and 100 paid/arm (at 3).
Larkspur™
first-ever checkout challenger (v2) vs the original v1 · fair comparison counted from 2026-09-02 10:24 (when both pages went live together) · data through 2026-09-02
| checkout starts | 4 |
| paid orders | 3 |
| CVR (paid/starts) | 75.0% |
| card-submit (the page) | 100% |
| approval (the bank) | 75% |
| $ / checkout start | $68.11 |
| AOV | $90.81 |
| revenue (window) | $272.43 |
| declines | 1 |
| upsell take | 0% |
| checkout starts | 0 |
| paid orders | 0 |
| CVR (paid/starts) | 0.0% |
| card-submit (the page) | 0% |
| approval (the bank) | 0% |
| $ / checkout start | $0.00 |
| AOV | $0.00 |
| revenue (window) | $0.00 |
| declines | 0 |
| upsell take | 0% |
difference within noise so far. no paid orders yet in the smaller arm.
→ Keep running — need ≥95% (at 50.0%) and 100 paid/arm (at 0).
Schorl bracelet
new v2 checkout vs the v1.1 control · fair comparison counted from 2026-09-02 11:15 (when both pages went live together) · data through 2026-09-02
| checkout starts | 8 |
| paid orders | 5 |
| CVR (paid/starts) | 62.5% |
| card-submit (the page) | 75% |
| approval (the bank) | 83% |
| $ / checkout start | $53.13 |
| AOV | $85.01 |
| revenue (window) | $425.05 |
| declines | 1 |
| upsell take | 20% |
| checkout starts | 9 |
| paid orders | 8 |
| CVR (paid/starts) | 88.9% |
| card-submit (the page) | 89% |
| approval (the bank) | 100% |
| $ / checkout start | $27.60 |
| AOV | $31.05 |
| revenue (window) | $248.43 |
| declines | 0 |
| upsell take | 13% |
card-submit 75% vs 89% (the page's job) · AOV $85.01 vs $31.05. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 88.0%) and 100 paid/arm (at 5).
Anti-Smoking Bracelet™
new v3 checkout vs the v2 control · fair comparison counted from 2026-09-02 11:03 (when both pages went live together) · data through 2026-09-02
| checkout starts | 12 |
| paid orders | 9 |
| CVR (paid/starts) | 75.0% |
| card-submit (the page) | 83% |
| approval (the bank) | 90% |
| $ / checkout start | $64.44 |
| AOV | $85.92 |
| revenue (window) | $773.29 |
| declines | 1 |
| upsell take | 44% |
| checkout starts | 28 |
| paid orders | 23 |
| CVR (paid/starts) | 82.1% |
| card-submit (the page) | 89% |
| approval (the bank) | 92% |
| $ / checkout start | $12.72 |
| AOV | $15.48 |
| revenue (window) | $356.05 |
| declines | 2 |
| upsell take | 9% |
card-submit 83% vs 89% (the page's job) · AOV $85.92 vs $15.48 · upsell take 44% vs 9%. ~11 more days to the 100-paid floor (≈ 2026-09-13).
→ Keep running — need ≥95% (at 100.0%) and 100 paid/arm (at 9).
Self-hosted funnels (Trust Apollo)
VitalTac flashlight
v3 = Pixiu-v5c design reskin of v2; DESIGN-only split, sticky 50/50 (localStorage vt_cv) · fair comparison counted from 2026-09-01 11:49 (when both pages went live together) · data through 2026-09-02
| checkout starts | 46 |
| paid orders | 31 |
| CVR (paid/starts) | 67.4% |
| card-submit (the page) | 100% |
| approval (the bank) | 67% |
| $ / checkout start | $84.64 |
| AOV | $125.60 |
| revenue (window) | $3,893.61 |
| declines | 15 |
| PayPal orders | 16 |
| checkout starts | 30 |
| paid orders | 21 |
| CVR (paid/starts) | 70.0% |
| card-submit (the page) | 83% |
| approval (the bank) | 84% |
| $ / checkout start | $80.82 |
| AOV | $115.46 |
| revenue (window) | $2,424.66 |
| declines | 4 |
| PayPal orders | 14 |
AOV $125.60 vs $115.46 · declines 15 vs 4. ~8 more days to the 100-paid floor (≈ 2026-09-10).
→ Keep running — need ≥95% (at 58.9%) and 100 paid/arm (at 21).
GhostWing drone
v3 = Pixiu-v5c reskin vs v2 (v1 design); both arms carry PayPal Express; sticky 50/50 (localStorage gw_cv) · fair comparison counted from 2026-09-02 00:29 (when both pages went live together) · data through 2026-09-02
| checkout starts | 7 |
| paid orders | 6 |
| CVR (paid/starts) | 85.7% |
| card-submit (the page) | 100% |
| approval (the bank) | 86% |
| $ / checkout start | $203.61 |
| AOV | $237.54 |
| revenue (window) | $1,425.26 |
| declines | 1 |
| PayPal orders | 6 |
| checkout starts | 7 |
| paid orders | 6 |
| CVR (paid/starts) | 85.7% |
| card-submit (the page) | 100% |
| approval (the bank) | 86% |
| $ / checkout start | $137.95 |
| AOV | $160.94 |
| revenue (window) | $965.66 |
| declines | 1 |
| PayPal orders | 1 |
AOV $237.54 vs $160.94 · PayPal mix 6 vs 1 orders. at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 89.4%) and 100 paid/arm (at 6).
InfiniteFi
path split after the advertorial: straight to checkout (FT:advco) vs via sales page (FT:advsales); sticky 50/50 (localStorage ifi_ft) · fair comparison counted from 2026-09-02 06:45 (when both pages went live together) · data through 2026-09-02
Both routes get equal 50/50 sticky traffic, so their totals compare directly. Card-submit/approval are not shown — the checkout page itself is identical on both routes.
| reached checkout | 6 |
| paid orders | 6 |
| CVR at checkout | 100.0% |
| revenue (equal traffic) | $822.61 |
| AOV | $137.10 |
| declines | 0 |
| PayPal orders | 5 |
| reached checkout | 2 |
| paid orders | 2 |
| CVR at checkout | 100.0% |
| revenue (equal traffic) | $209.62 |
| AOV | $104.81 |
| declines | 0 |
| PayPal orders | 1 |
the advco route made $822.61 vs $209.62 on equal traffic (6 vs 2 paid). at this pace the 100-paid floor is NOT reachable by day 14 — expect a no-difference call unless traffic scales.
→ Keep running — need ≥95% (at 70.1%) and 100 paid/arm (at 2).